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Why taxi aggregators charge different prices to customers for the same journey

Many taxi users are sure that aggregators set prices for blocked car rides depending on the customer’s own assessment. Allegedly, the higher it is, the cheaper the order will be. However, it happens that passengers with the same status are charged completely different invoices for the same route. Why this happens, the portal “AvtoVzglyad” found out.

The most justified reason for increasing the cost of the same trip for different “users” is considered to be a sharp change in traffic conditions on the route. In other words, while calling a taxi from two different accounts at the same time, one will still “work” faster than the other. Meanwhile, even a few seconds can be enough for the aggregator to increase the price, for example, due to an accident that just happened on the route, which immediately increased the travel time or the distance.

A more common reason for “heavier” price tags is the so-called increased coefficient, when not only traffic congestion increases, but also the number of orders, and there are simply no free cars in the place where you call a taxi. In addition, not all drivers are ready to accept this or that order, and therefore during a long search for a driver, as an incentive, the aggregator can increase the final fee, which, of course, the consumer will pay.

It also happens that taxi services give taxi drivers bonuses, add business “tips” to the cost of the trip, or throw them on top if it is necessary to leave the line under certain circumstances. Again, for example, due to a lack of cars in a certain area and increased customer activity. Often this happens during major events, as was observed in particular during the Olympic Games or the World Cup.

However, some experts believe that aggregators increase the price when the user’s phone “sits down”. And the model of this phone also plays a role in the pricing. The more expensive the customer’s smartphone, the more he will pay for the trip. True, representatives of taxi companies strongly deny such tricks. Because, in fact, skeptical opinions that prizes are awarded in random order are refuted.

Theoretically, you can really “draw” them with your hands, but modern software generates prices automatically, guided by a large number of factors and algorithms. On the other hand, the average consumer will not check this in any way. In addition, different services determine prices based on purely internal criteria and often not at all related to the chosen tariff or the presence of “traffic jams”.

No less curious is the fact that the price tag for the service can add up, even if the customer wanted to call a car, but did not have time to order it. For example, a “user” has run out of battery in a “mobile phone”, or he used the service of another aggregator that found a car faster than others, or the price simply did not suit him. In the worst case, the person just changed his mind about going somewhere – you never know what circumstances happened. But on a second request, even after a few seconds, the cost of the trip will often differ from the previous one. And of course not to the benefit of the consumer.

Is this really how the “taxi” punishes a negligent customer? Why not! Although carriers here also refer to the work of artificial intelligence, which independently calculates the price of a trip, not taking into account such nuances. But with frequent refusal of a taxi that has already been called, the costs can really increase, while at the same time lowering the rating of the account owner.

Photo: AvtoVzglyad

The most justified reason for increasing the cost of the same trip for different “users” is considered to be a sharp change in traffic conditions on the route. In other words, while calling a taxi from two different accounts at the same time, one will still “work” faster than the other. Meanwhile, even a few seconds can be enough for the aggregator to increase the price, for example, due to an accident that just happened on the route, which immediately increased the travel time or the distance.

A more common reason for “heavier” price tags is the so-called increased coefficient, when not only traffic congestion increases, but also the number of orders, and there are simply no free cars in the place where you call a taxi. In addition, not all drivers are ready to accept this or that order, and therefore during a long search for a driver, as an incentive, the aggregator can increase the final fee, which, of course, the consumer will pay.

It also happens that taxi services give taxi drivers bonuses, add business “tips” to the cost of the trip, or throw them on top if it is necessary to leave the line under certain circumstances. Again, for example, due to a lack of cars in a certain area and increased customer activity. Often this happens during major events, as was observed in particular during the Olympic Games or the World Cup.

However, some experts believe that aggregators increase the price when the user’s phone “sits down”. And the model of this phone also plays a role in the pricing. The more expensive the customer’s smartphone, the more he will pay for the trip. True, representatives of taxi companies strongly deny such tricks. Because, in fact, skeptical opinions that prizes are awarded in random order are refuted.

Theoretically, you can really “draw” them with your hands, but modern software generates prices automatically, guided by a large number of factors and algorithms. On the other hand, the average consumer will not check this in any way. In addition, different services determine prices based on purely internal criteria and often not at all related to the chosen tariff or the presence of “traffic jams”.

No less curious is the fact that the price tag for the service can add up, even if the customer wanted to call a car, but did not have time to order it. For example, a “user” has run out of battery in a “mobile phone”, or he used the service of another aggregator that found a car faster than others, or the price simply did not suit him. In the worst case, the person just changed his mind about going somewhere – you never know what circumstances happened. But on a second request, even after a few seconds, the cost of the trip will often differ from the previous one. And of course not to the benefit of the consumer.

Is this really how the “taxi” punishes a negligent customer? Why not! Although carriers here also refer to the work of artificial intelligence, which independently calculates the price of a trip, not taking into account such nuances. But with frequent refusal of a taxi that has already been called, the costs can really increase, while at the same time lowering the rating of the account owner.

Source: Avto Vzglyad

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