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DON’T BUY THE WRONG TV! EVERYTHING YOU NEED TO KNOW BEFORE YOU SWITCH THE TV

Have you ever been to a store to buy a new TV and at the time couldn’t decide which model to buy? In fact, choosing a new TV can be a daunting task, especially given the wide variety of models, sizes, technologies, and prices available on the market. And the worst thing you can do is go to the store to buy a TV without having a basic understanding of how to choose a model.

This is because the TV of the year won’t always work for you, that giant screen or ostentatious model may not fit your routine and usage. In the end, you will spend money on a product that does not meet your needs. Therefore, it is important to consider some factors when choosing the ideal TV for your consumer purpose. After all, the best TV for you isn’t always the most expensive one.

Before buying a TV, write down on paper what you want from a new TV and the terms of your purchase, such as budget, space, daily use, etc. In the video above, we explain some of the important things to look out for when buying a new TV. And the best part is that these tips apply to anyone and any budget. You will LEARN something about television that you may not have known yet.

Budget: How much are you willing to pay?

Set your budget. Of course, it would be great to come to the store without a limit on the number of reais, but we know that most people have already determined their budget before buying a TV.

Because of this, you will need to make some choices throughout the process: how to balance the size of the TV, the technology available, and the other features it can bring. This is because large TVs are clearly more expensive. Just like TVs with the latest technology and extra features also increase the price.

So, on a budget, you may have to choose between a smaller screen with more tech or a simpler, bigger TV. But we will mention all this in the tips, so keep in mind that if you want to save money, you will need to buy a TV from the past years or less, or with fewer features, or with less advanced screen technology, and so on. .

ambient lighting

If you have already decided on the budget, now it’s time to think about the lighting of the room in which the TV will be placed. This is a very important factor when choosing the perfect TV and usually people only notice and consider it when the TV is already installed at home.


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In poorly lit areas such as well-closed rooms, kitchens (since there are people who like the TV in the kitchen to watch the newspaper during lunch/dinner), or bedrooms, ask for an OLED screen that delivers deeper blacks and brighter colors.

In rooms with lots of light, or even environments where you don’t have blinds or curtains and it’s hard to control the brightness, the Neo QLED screen might be the best option. This is because it provides a more intense glow to combat ambient light and better visibility in bright environments.

OLED vs. QLED

Since we’re talking about OLED and QLEDa brief explanation for those who still do not know the difference between these two technologies:

Let’s go: Neo QLED is the evolution of QLED, very advanced LCD screens. It has a quantum dot film that filters colors and a backlight made up of mini LEDs that are up to 40 times smaller than traditional LEDs. Because they are smaller, LEDs can be grouped more into dimming zones, resulting in finer light control, better contrast levels, and wider viewing angles.

OLED screens, which are also market-leading technology, work by a chemical reaction using organic diodes that allow each pixel on the screen to turn on and off individually. This forces the OLED to deliver deeper black levels and greater contrast, since true black is “off” the pixel.

That is, Neo QLEDs are brighter and suitable for bright environments, while OLEDs have a higher contrast ratio and are suitable for darker environments.

Of course, each has its downsides. For example, QLED can have blooming (that is, when a pixel on the side “leaks” a little light) and a limited viewing angle, which is not cool for watching TV from a side sofa, for example. OLEDs, on the other hand, are at risk of burn-in, but modern technology is already solving this problem.

The optimal size of the TV depending on the distance to the viewer

The size of the TV is also an important factor to consider. Buying a TV with the largest possible screen isn’t always ideal. It is important to choose a size that matches the distance between the TV and the sofa or armchair where you will watch it.

The general recommendation is that the diagonal of the TV should be 1.5-2 times the distance between the TV and the viewer. That is, if the distance between the TV and the sofa is 2.5 meters, a TV with a diagonal of 50 to 65 inches is ideal.

This has a lot to do with our viewing angle and ability to focus. According to research, the human eye has a horizontal field of view of about 200º. Of course, most of this is peripheral vision, but we still managed to “perceive” everything within those 200º.


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Now let’s think about television: content made for television or cinema resembles our vision, meaning it was not created to fill the entire field of view. A football match, for example, shows a more open image so that you can see almost the entire football field. When a close-up is needed, the camera zooms in on the player or the ball. If you watch a football game too close to the TV, you will end up throwing up, right?

Movies can be watched more closely so that you can have a cinema experience with a large screen in front of you. The Society of Motion Picture and Television Engineers recommends that you stay at a distance where the screen fills at least 30° of your visual field for good viewing. For cinemas, the THX recommendation is around 40°.

In any case, it’s good to be neither too close nor too far from the TV. Therefore, the ideal distance must be taken into account.

Technologies available on Smart TV

4K smart TVs already make up the vast majority of the market, and it’s important to consider the technologies available and how they affect the price of a TV. After all, it is clear that the better the hardware and software of your TV, the more expensive it will be.

Here are some cool TV features: virtual assistants that help you control your TV with your voice, such as Alexa and Google Assistant; integration with smart home devices for the connected home (for example, controlling the air conditioner and robot vacuum cleaner through the TV); updated operating systems that provide access to a wide range of native or installed applications; and improved picture quality like 4K or 8K with brightness boost options, presets like “cinema mode”, technologies like a game menu for gamers who like to use their TV as a monitor, and so on.

So, it is important to remember that the more features a TV has, the higher the price. Take this into account if you want to save money and don’t care too much about voice assistant or image processing technologies.

Content: What type of content will be consumed on TV?

You should also consider the type of content you are going to watch. If you’re mainly going to watch movies, a TV with good picture quality may be your best bet, especially if you’re focusing on brightness, contrast, and color reproduction. After all, not every film is edited in ideal conditions. Horror films need more glitter, animation and adventure need color and contrast.

For those who like to watch sports, a TV with a good refresh rate may be more suitable in order to keep up with the speed of the information on the screen. In addition to good response times, reflection and angle control are important.

Just consider getting the guys in the living room to watch the game: not everyone will be sitting in front of the TV, right? So the content needs to be seen at diagonal angles so that whoever is at the end of the sofa or on the side doesn’t miss a beat.

TV Gamer: what you need to play on TV

For those looking to use their TV for gaming, whether it’s buying smaller models to use as a monitor or larger screens for video games in the living room, there are some specific factors to consider:

  • A TV with low input lag is essential for a smooth and responsive gaming experience.
  • In addition, a good refresh rate (at least 120Hz) and a fast response time are also important to avoid those “blurs” in games and image lag in relation to your command on the controller or keyboard.

Some TVs also come with a “Games Menu” where you can manage some of the screen settings depending on the game you are playing, such as fights, racing, simulations, etc.

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Source: Mundo Conectado

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