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Toyota and Volkswagen in flight: How Chinese automakers are ousting competitors

  • April 6, 2023
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Large and serious car manufacturers such as Volkswagen and Toyota are experiencing difficulties due to the fierce competition in China. Their share is gradually being conquered by local

Toyota and Volkswagen in flight: How Chinese automakers are ousting competitors

Large and serious car manufacturers such as Volkswagen and Toyota are experiencing difficulties due to the fierce competition in China. Their share is gradually being conquered by local brands. This trend started to form a few years ago, but is now so clearly traceable that Bloomberg even paid special attention to it.

It seems that major foreign brands are “sleeping through” the changes that have taken place in China in recent years. Their market share started to decline in 2020 and in the fourth quarter of 2022 it collapsed from 61% to 41%. Among the Japanese manufacturers, Nissan and Honda fell heavily, with only Toyota more or less holding up so far.

And furthermore, events will apparently develop in the same way, as shown by the statistics for the first quarter of this year. The share of manufacturers from the Land of the Rising Sun fell by 39%, and the “Germans” – by 21%. At the same time, for example, the local manufacturer of hybrids and electric cars BYD showed a growth of 70 percent and sold 300,000 cars.

According to the portal “Chinese cars”, displacing global brands from the Chinese market is one of the long-term goals of the local government. The massive creation of joint ventures for the production of cars and trucks with German and Japanese companies led to technology leaks, from which the Chinese took advantage.

It seems that major foreign brands are “sleeping through” the changes that have taken place in China in recent years. Their market share started to decline in 2020 and in the fourth quarter of 2022 it collapsed from 61% to 41%. Among the Japanese manufacturers, Nissan and Honda fell heavily, with only Toyota more or less holding up so far.

And furthermore, events will apparently develop in the same way, as shown by the statistics for the first quarter of this year. The share of manufacturers from the Land of the Rising Sun fell by 39%, and the “Germans” – by 21%. At the same time, for example, the local manufacturer of hybrids and electric cars BYD showed a growth of 70 percent and sold 300,000 cars.

According to the portal “Chinese cars”, displacing global brands from the Chinese market is one of the long-term goals of the local government. The massive creation of joint ventures for the production of cars and trucks with German and Japanese companies led to technology leaks, from which the Chinese took advantage.

Source: Avto Vzglyad

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