French car giant Renaultis one of the most preferred car brands in Turkey. One of the reasons for this is that the brand is more accessible than its competitors. However, there are also other considerations. Even civilians, Renault cars model names even before they may prefer. So why?

For Renault to choose only car names a dedicated team Have you ever heard of it? This team does a special job of touching the person’s soul as they put the words together. As a result of these efforts, today we see names like Clio, Megane, Talisman and Zoe. Let’s take a look at Renault’s naming strategy and model names. what does it mean Let’s take a closer look at that.

Renault believes that the use of special names suits the customer.

According to Sylvia dos Santos, head of Renault’s naming division, all brands that want to connect with their customers are, correct names would use. The manager explains that every sound heard has meaning to the human ear and elicits an emotional response in the brain, saying that different name lengths and even the sounds coming out of the tongue are important.

Names like “Clio” and “Zoe” sound better. pleasure Sylvia dos Santos, who stated that it is preferred in urban use models, said that long and imposing underlines that a name is more suitable for a sedan in the D-segment.

The brand works internationally before naming a vehicle

Sylvia dos Santos, who also touched on what Renault did before naming a car, said it was already derived from several languages. dozens of means the name. After determining in which countries the vehicle will be launched, the brand takes a closer look at the list of names.

By examining these names in all countries for legal, linguistic and cultural aspects, Renault has reached the final stage. 3 names to leave. To determine which of the remaining names is best suited for the vehicle at this stage, the team completes the naming process with CEO approval.

Let’s get to the main issue: what do the Renault model names mean?

Clio

Clio, one of Renault’s most popular models in Turkey, takes its name from “Kleio” in Greek mythology. This name comes from Greek mythology. Muse was used for.

Captur

In our research on Renault Capture we could not find any historical information about this model. However, Captur is where Renault went in the 2010s. design change It was one of the first cars to adopt the strategy.

As such, he thinks the name may also be derived from the word “to catch”, meaning “to catch”. With this name, the brand to capture the innovation may have referred.

megane

Renault Megane, first introduced in 1995, has a simple but special name. The name of the car, which has always been important to the brand, is of French origin and means “pearlis”.

coleos

The history of the name Koleos is somewhat complicated. The name Koleos, which is said to mean “sheath” in Ancient Greek, means “sheath” in Latin.testicle“. We don’t want to get into discussions about sexism, but Renault, referring to masculinity He may have chosen this name. Koleos in the D SUV segment, which is a die-cast car, seems to be inspired by the fact that men are taller.

Kadjar

The name Kadjar by itself means nothing. However, this word is actually two different words. from the combination is formed. “Kad” stands for “quad”, which means four wheels, and jar stands for “jaillir”, which means agility in French.

talian

Taliant literally means “talented“After all, this car can take us from one place to another. This is a talent!”

zoe

Zoe, Renault most troublesome It could be a name. The brand named its small electric car Zoe, based on the phrase “zero emissions”, which actually means zero emissions. However, the family of a girl named Zoe in France sued the brand.

According to the family’s claim, the name Zoe will be used in a car along with the little girl. be mocked can cause. Renault won the case and registered the name. In the meantime; Let’s also say that the meaning of the name Zoe is “life”.

Australian

The name Austral, which has not yet brought the brand to Turkey, is of Latin origin. “southThe word “a usralis”, meaning “”, brought this model to life. Although the brand preferred this name, to the nature of the southern hemisphere referred to.

room

The name Espace, which comes across as a fairly new SUV, is in French.roomIt means “. With this name, the brand is the name of the SUV model with 7 seats. spacious interior refers to.

talisman

The word meaning of Renault’s D-segment sedan, Talisman, charm resources. If you’ve noticed, this name evokes a similar sense of association with another major sedan, the Mégane. In fact, both models wonderful he is trying to say.