Almost the main way to sell a used car these days is through the internet. Using specialized (and universal) classifieds sites, you can sell anything, anywhere, to anyone. There are whole car dealerships that sell their “beushki” almost exclusively through Internet sites. This is not so easy, since there are an incredible number of exactly the same smart competitors on the Internet. One way or another you have to survive in this cruel world. Some car dealers seem to believe that therefore all nonsense can be written into an advertisement for the sale of a particular car. If only the text lured a potential buyer.
For this reason, all literary means known to mankind are good: incendiary epithets, armor-piercing metaphors, cassette exaggerations, as well as distorting the facts of mass destruction. On a “customer” who is not particularly versed in the automotive subject, all this has a hypnotic effect. Especially if you apply disguise using official expressions and abbreviations.
For example, EPTS is an “electronic vehicle passport”. For several years now, such a document has been drawn up in the traffic police for every car registered in Russia – instead of the old paper TCP. Alone and everything. Nevertheless, here is what a wonderful phrase the author of these lines came across recently while studying the following lot of a certain car dealership on a popular advertising site.
“The car is in perfect condition, which is confirmed by the EPTS,” she says. That is, according to the logic of the author of this masterpiece of commercial thinking, the absence of EPTS is an objective reason to doubt the condition of the car for sale. But with an electronic passport, it means that the car will be “ideal” in any case – even with half a million double-turned kilometers and after 15 accidents? Brilliant at its stupid marketing ploy!
But most likely quite working. Because among the millions of Russian motorists there are very few people who really know what EPTS is. Otherwise, in another advertisement for the sale of a car, the phrase would not have appeared: “an electronic PTS of a car complements confidence in its quality.” “Hello, we’re here”, as they say: it turns out that EPTS has now become a substitute for a seal of approval for someone.
All paper titled cars are low quality crap, so what happens? As of November 1, 2020, paper TCPs will no longer be issued. According to the logic of the “advertising geniuses”, is a car produced in October 2020 (with a paper TCP) clearly of lower quality than a car assembled on the same assembly line but in December 2020 (with an electronic TCP) ? Yes, it is not a pity for such a discovery of the Nobel Prize …
Conclusion: don’t be fooled, people, by all kinds of nonsense about the word EPTS. Do not feed unscrupulous sellers, do not contact them. Such “marketing techniques” are usually only used if the car has some problems that prevent normal sales.
Almost the main way to sell a used car these days is through the internet. Using specialized (and universal) classifieds sites, you can sell anything, anywhere, to anyone. There are whole car dealerships that sell their “beushki” almost exclusively through Internet sites. This is not so easy, since there are an incredible number of exactly the same smart competitors on the Internet. One way or another you have to survive in this cruel world. Some car dealers seem to believe that therefore all nonsense can be written into an advertisement for the sale of a particular car. If only the text lured a potential buyer.
For this reason, all the literary means known to man are good: incendiary epithets, armor-piercing metaphors, cassette exaggerations, as well as distorting the facts of mass destruction. On a “customer” who is not particularly versed in the automotive subject, all this has a hypnotic effect. Especially if you apply disguise using official expressions and abbreviations.
For example, EPTS is an “electronic vehicle passport”. For several years now, such a document has been drawn up in the traffic police for every car registered in Russia – instead of the old paper TCP. Alone and everything. Nevertheless, here is what a wonderful phrase the author of these lines came across recently while studying the following lot of a certain car dealership on a popular advertising site.
“The car is in perfect condition, which is confirmed by the EPTS,” she says. That is, according to the logic of the author of this masterpiece of commercial thinking, the absence of EPTS is an objective reason to doubt the condition of the car for sale. But with an electronic passport, it means that the car will be “ideal” in any case – even with half a million double-turned kilometers and after 15 accidents? Brilliant at its stupid marketing ploy!
But most likely quite working. Because among the millions of Russian motorists there are very few people who really know what EPTS is. Otherwise, in another advertisement for the sale of a car, the phrase would not have appeared: “an electronic PTS of a car complements confidence in its quality.” “Hello, we’re here”, as they say: it turns out that EPTS has now become a substitute for a seal of approval for someone.
All paper titled cars are low quality crap, so what happens? As of November 1, 2020, paper TCPs will no longer be issued. According to the logic of the “advertising geniuses”, is a car produced in October 2020 (with a paper TCP) clearly of lower quality than a car assembled on the same assembly line but in December 2020 (with an electronic TCP) ? Yes, it is not a pity for such a discovery of the Nobel Prize …
Conclusion: don’t be fooled, people, by all kinds of nonsense about the word EPTS. Do not feed unscrupulous sellers, do not contact them. Such “marketing techniques” are usually only used if the car has a problem that prevents it from being sold normally.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.