assembler Chevrolet Last week, Brazil launched a new advertising campaign that uses technology unprecedented in the country. The project is part of the release New Montanaa more durable pickup truck with SUV-inspired features, such as improved driving and passenger comfort, as well as greater payload capacity and a weatherproof bucket.

Equipment one cube 40 square meters full of leds that display content. In addition to lighting up New Montana, the space has “hyper-realistic technology” What creates a 3D effect, creating an immersive experience for the public. In anyone there, it seems that the car is practically leaving the screen – in a forced perspective effect, which also displays various landscapes and weather conditions.

Cube weighs over 1.5 tons and consists of 120 standard P3.9 outdoor LED panels. According to advertising agency WMCann, which signed the campaign, the technology has never been used in Brazil and is inspired by actions already taken in regions such as the UK and South Korea.

The campaign started in Ibirapuera Park in Sao Paulo and then went through Villa Lobos Park, Corporate Towers (WMcCann’s office in Sao Paulo) and the GM factory located in Sao Cayetano do Sul. Subsequently, it will be installed in other places in Brazil: in Rio de Janeiro, Goiania, El Salvador and Curitiba, all in public parks or places with high traffic.

At the venues, in addition to technological experience, the public can win gifts such as chevrolet brand hubcaps This bottles of water. New Montana exhibitions and media events are also planned in the shopping centers of the cities that will receive the cube, – presenter Marcos Mion is the main figure of advertising that is already available on digital platforms and should be shown more often in the coming days.

Campaign ends July 1, 2023.. More than 800,000 people are expected to experience the cube in all cities where the campaign will take place, reaching 15 million Brazilians with advertisements, including posts on social networks and mainstream media.

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Source: WMCann

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