Receiving sensory information our perception, including its interpretation, selection and organization; Sometimes it can produce very surprising results.

In the little test we are going to do, depending on the answer your perception chooses, 5% or 95%? You will be able to understand who you are. If you’re ready, let’s get started!

First determine which of the following shapes is “Kiki” and which is “Bouba”.

If you answered You can continue reading.

If you call the shape on the left Kiki and the one on the right Bouba…

Kiki has a shape with sharp lines, Bouba for the one with more rounded lines When you name it, you think the same as 95% of the world!

This perception test has an equivalent in the literature.

This study, referred to in the literature as the ‘Kiki&Bouba’ effect, was first conducted by psychologist Wolfgang Köhler in 1929. It was later developed by psychologists Vilayanur Subramanian Ramachandran and Edward Hubbard in 2001. “Kiki” and “Bouba” Recreated using the words

In the study, people were asked, just like Kiki and Bouba shapes and words The question was asked which word is suitable for which form. The results were 95% the same in both studies. Of course, with such high marks, the test couldn’t be a coincidence.

Our brain draws similarities between sounds and shapes.

We associate the sounds we call “soft sounds” with rounder shapes, and the words containing letters we call “loud sounds” with angular shapes. also to this “sound symbolism” It has been said.

between certain speech sounds and visual forms. natural and almost universal We build a relationship. Interestingly, 1-2 year old children who cannot yet read can also do so. Even our subconscious and the movements of the sound coming from our mouth can influence our brain’s perception.

What answer did you give? We welcome comments. 🙂