May 25 officially towel dayor nerd day, if you want. This date was a tribute by fans to Douglas Adams, the author of the series “The Hitchhiker’s Guide to the Galaxy“. If you have never read the books, you have probably heard about them somewhere.

Nerds (also known as geeks, in a more modern expression) are those people who are enthusiasts of fantasy games, books or films. And because they are passionate about what they love, this group represents a very loyal audience for the market. A survey conducted by Rakuten Digital Commerce showed that fans of the computer universe tend to spend 40% more than the national average – most, obviously, in products merchandising.

For example, the third Marvel movie about Spider-Man (No way home), close to the mark $2 billion has been collecting since its debut. But besides movies, the geek universe also includes comics, manga, science, TV shows, and so on. So the market loves geeksas brands have the opportunity to make money on clothing, accessories, decor, household items, collectibles, toys, video games and many other opportunities.

In the video above we talk about the celebration May 25 and how the current geek universe works. We also list some billionaire nerds who contributed to the world of games, movies and technology.

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