Behind the account of ‘Los Colgaos’ are three children from the town of Montalbán, a town of 4,000 people in Córdoba. Their videos are recorded just like that, lurching, with terrible sound and no editing, but that doesn’t matter, because virality on TikTok isn’t achieved through “aesthetics” alone.Mr clean‘, but with a spontaneous formula that manages to hook you.

That’s what these three guys, who have been commented on by DjMaRiiO or Illojuan and others, have achieved from scratch in a few weeks. pennants. The rest of the world: pen and paper.

‘Facts’ free of nuance on TikTok

‘Los Colgaos’ started posting videos from the joint account in February this year. Many on the same football pitch, kicking the ball is interspersed with football-related commentary, urging the audience to voice their opinions.

They received some videos with tens of thousands of views in their first week. but the account explodes on April 2with the famous ropes and ‘facts’ video, a formula they repeat.

Some Twitter users with hundreds of thousands of followers are talking about these and causing the snowball effect to grow.

The formula is simple: They are recorded one by one as they hit the crossbar on the futsal field. The person who manages to get it right can turn around and say ‘facto’ (for the English ‘truth’).

The truth is that a pithy sentence disguised as a controversial opinion that usually does not go beyond the banal (“Euro 2008 was the best European Cup”) or bar comment (“Without cocaine consumption, Maradona would not have been so good in the history of football”).

@los_colgaos

Are they depositing money? #viral #parati #football #soccer #humor

♬ original audio – Los Colgaos

No need for more. The joke is obvious. Not in ‘reality’, but in everything that surrounds it:

• Very pronounced Cordoban accent adds spontaneity and throws out assumption (and they explain that they’re not trying to hide it)
• dramatic pause When the bar is reached, it predisposes us to listen, working like the tune of a news program
• The packaging suggests an interesting, or at least controversial, opinion is coming. The disappointment I felt while listening (“Mourinho is the best coach in history”) parodies both the heroes and those of us on the other side of the screen and makes us smile

They were even invited by Córdoba CF to record a video in their stadium. Matches and ‘facts’ less than two weeks after the viral outbreak.

@los_colgaos

Are they depositing money? WE PUBLISH SOME FACTOUS WITH @Antonio Casas marin and @Simo BD IN THE KINGDOM @Córdoba CF 😍😍 #Viral #parati #football #soccer #humor

♬ original audio – Los Colgaos

They don’t matter ‘truths’. It’s as if instead of giving their opinion on football, they just said that ‘No one lives here’ is better than ‘Los Serrano’ or that two tapas are better than half a portion. The joke is in everything else.

After all, ‘facts’ a parody, voluntary or not, of society and the current Internet: information is conveyed in a polarizing trend, cloaked in dogma, devoid of nuances and grays, and appearing on TikTok.

Long live ‘Los Colgaos’.

Featured image | Los Colgaos, Mockuuups Studio, Xataka

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