Airbnb will allow you to stay and sleep in places that until now have belonged only to the collective imagination. The holiday rental company introduced Icons, the name of the project that brings together different accommodation units inspired by TV series, movies, music, art and the world of sports, with the aim of attracting VIP customers.

They were originally placed for rent 11 different accommodations distributed around the world and will be available on certain dates. Airbnb explains that most of these accommodations will actually be free or cost less than $100 per night. These are accommodation units that will be distributed as raffles and prizes to Airbnb users.

Total 4,000 tickets by 2024However, it is expected that these houses will be used again starting next year. It is unknown at this time whether it is the start of a larger strategy that includes charging interested parties, continuing promotions, or creating special amenities.

We find some of the 11 accommodations launching Icons to be pretty epic. Probably the most notable is the house from the Pixar movie ‘Up’, the iconic house recreated in Abiquiu, New Mexico. It’s got 8,000 balloons and yeah It also floats thanks to the use of a large winch..

We also find the X-Mansion from the X-Men. Located in Westchester, New York and decorated in 2D style. It has four rooms and features more than 100 custom pieces and decorations.

We have the opportunity to spend a night at the Ferrari Museum in Maranello; spending a night with Kevin Hart and friends; One night at the Orsay Museumstaying in the private room Prince bought for Purple Rain; Apart from spending nights with celebrities like Khaby Lame, Janhvi Kapoor or Feid, staying in a house inspired by the upcoming ‘Inside Out 2’ where the room will be like the control center of Riley’s emotions.

As we see, we need to promote exclusive places where no one can sleep; benefiting from the appeal of famous people or directly Create entire accommodations as promotional experiences.

The strategy of creating exclusive accommodation based on famous homes is not new. In September 2023, Airbnb partnered with Dreamworks to recreate Shrek’s famous swamp so you can spend a night there. Also offered are the Dreamhouse from the Barbie movie or McAllister’s house from the movie ‘Home Alone’.

With the launch of Icons, Airbnb brings to life and encompasses all those special accommodations in one place that are so appealing to fans of the movies and the characters on which they are based.

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