If any X account has been successful in recent weeks, it’s Marca Scroll. Only post screenshots with derogatory captions Brand.

Especially when someone does this draft and leave the important news behind. More random news comes in honoring and parodying this account, creating new fanciful accounts. Some examples of these fake titles:

• Carvajal visits smiling and relaxed digital audio file From ‘La Pija y la Quinqui’: “I don’t read digital audio file“.
• Lopetegui wants to ‘move’ the Greenwich meridian by a few metres!: “He’s not going there”
• They are already discovering a new marine species that they describe as the ‘Michel Salgado’ of the ocean.
• Leganés’ former and beloved mascot ‘Súper Pepino’ died under strange circumstances

Behind Marca Scroll are two friends since adolescence; CM and FMC They are in their forties, come from Cartagena, and now live in other cities that they prefer not to disclose.. In the video call, they told Marca Scroll gave them “an incredible excuse to talk again every day, which is already a reward.” Xataka.

Image: X, Scroll Mark.

They are devoted to architecture, design, writing and the world of music, and contrary to what some suggest, they are not famous and have no interest in sports journalism. They prefer to keep their identities aside by keeping their professional lives so far away from this activity. The image at the top of this article is a recreation created by them at Firefly. And it definitely bears a resemblance to his physical appearance.

The idea was born from three common hobbies: football, humor and a certain kind of creative sensibility.. “When you open any sports newspaper and see a column from twenty years ago that a football player has set up a venture selling lupines on the Internet… We admire the sports press, but it too has one last hurdle: reality. When we give in to the next thing we are in an endless world It opens its doors.”

Actually the inspiration came from a headline Spanish It included a quote from Pedri:

Image: El Español.

This lit the fuse.

For them, the important thing is to imitate the style of journalism that intensifies the headlines in the sports press and take them to absurd levels. “Intensify the potential created by headlines intensified by the statements of the protagonists. They are the result of many boredoms. draft on sports sites,” they add.

They use a shared Adobe Express account for their creators. The architect edits an image with Photoshop if necessary, and when he needs something more advanced he uses two productive AI tools: Firefly to add elements to images and Stable Diffusion for minor adjustments. “They save me a lot of time,” he explains.

The viral image of Vinicius wearing the Caja Rural hat came from this account’s Firefly. Image: Marca Scroll.

Capturing the Adobe Express account where the titled images were stored. Image: Marca Scroll.

They always try avoid falling into obvious characters and go one step further. “In the case of Cassano, it would be a joke for him to do something incredibly good without delving into the character we already know.” They also try to keep the news independent of current events.

And above all: never be disruptive or try to make fun of anyone. The creators add: “Imagine if Webó were to address us at a particular moment by saying, ‘I wasn’t serious about World Tuna Day.’ That’s what we’re looking for: it’s absurd that anyone we’re quoting could even be confused.”

Another key to its widespread acceptance is the perseverance of publishing until a “novelty” emerges. draft endless nonsense that goes nowhere.” “It’s not about a news story that makes you laugh. You may find this funny, but that’s not the point. The thing is that when you read ten or fifteen news, you already understand everything. “Strength comes not from one person, but from the entire connection.”

Although they initially thought that such a statement would arouse criticism, they define themselves as follows:a white bead“. “It is not possible for us to arouse hatred. Not because we don’t step in the puddle, but because we perceive what we do as an artistic proposal, even though it may seem arrogant. It lacks ideological content.”

Even though we saw their faces and names in the video call, they did not even want to share with us which team they were fans of, not because they did not want to raise suspicion, but because they thought it was unimportant in terms of the content of the account. To avoid possible biases.

They are open to exploring new creative formats for the future. “We would love for this to open a door for us in the world of creativity, a radio show or something like that.” This was their first interview so far, and they admit they are “happy to be at the service of anyone who wants their creativity.”

They add that many people from sports journalism have contacted them, including one of their creative idols, comedian Miguel Noguera, but none of them have, at least for now. Brand we ask them to account for their use in the same way.

Featured image | Brand Shift with Adobe Firefly

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