In a controversial and increasingly crowded world marketplaces In an environment dominated by giants such as AliExpress or Temu, there is a new name that is gaining strength and achieving remarkable popularity. Name: Hacoo. Maybe it looks familiar to you. Or maybe not. If you look around the networks, especially TikTok, you’ll probably see a few (quite a few) videos. celebrities or anonymous users who show purchases through their app.

Nothing extraordinary so far. When you look at the brands and prices, you can better understand how Hacoo managed to find its way among giants like Shein: Most of these products carry the labels of elite manufacturers, but their owners boast that they can buy them for almost 100 TL. A bargain price.

What is Hacoo? A. Market placeAn online shopping platform with a wide product catalog including all kinds of clothing, cosmetics, shoes, home decoration and even a second-hand section.

The company does not provide much information about its origin. On its website, it bills itself as an e-commerce channel with a “vibrant community” and a single geographical reference to Ireland. Little more than that and links to the Google Play and App Store where you can download its app, which is the tool that actually works and allows its users to make purchases.

Is there anything else? No. The brand is often presented as: rebranding It’s from SaraMart, another marketplace that currently operates through an app that limits itself to announcing on its website that it’s “coming back soon.” If you search in Play Store, you will see that it directs you to Hacoo. This is not a small detail, because SaraMart has a very important advantage: customers with a certain seniority and, above all, purchasing experience.

Another quick search on TikTok actually shows old videos of items purchased through the SaraMart app. The connection is interesting because it allows us to better understand the origins of the platform. The Crunchbase business information record shows SaraMart is based in Hong Kong.

Why is Hacoo popular? There are several reasons for this. Hacoo has an extensive product catalogue. It’s actually very wide. It is possible to find clothing, bags, shoes, make-up, home accessories in their applications… Moreover, usually at affordable prices. But this alone does not explain its immense popularity.

A very similar strategy, accompanied by an aggressive tariff policy and a strong (and expensive) marketing campaign, is offered by Temu under the slogan “Shop like a millionaire.” Also Shein or AliExpress have a much greater level of application and knowledge in the market.

If Hacoo has managed to gain a foothold in the industry, it is largely thanks to its offering. More precisely, some are private label products offered at prices much (and questionable) above those charged for them in traditional channels such as brick-and-mortar stores or directly from the manufacturer. For this reason, its name is often associated on networks and reviews with imitations of the originals, although not directly fakes.

So how does he do this? If you download the Hacoo application and look for the Adidas Samba at a price that is far from the price in an official store, you most likely will not want it. You won’t find anything. When you type this reference into the search engine, no results appear. The key to Hacoo, at least for those who want certain items, is knowing how and where to focus your efforts.

It works mainly through links shared on Telegram channels or social networks. It’s not strange that they become outdated over time, but through them you can access items that are difficult to find in the application.

“Acts through connections”. “When you download the Hacoo app, it is very similar to Pinterest. It is true that you can sometimes buy inside these posts, but it is very rare. Hacoo operates through links. Mainly and what works best is on TikTok. Many people in your bio will leave Direct links. These links You can start browsing through and really find what you are looking for, otherwise they also constantly upload links through Telegram groups and give you access to all products.

On her TikTok channel, which has approximately 14,900 followers, there are videos in which she shows off a Guess or Jacquemeus bag purchased from Hacoo.

Does it happen often? To answer this question, we need to look at TikTok. There are many on the internet transport From Hacoo users who claim to have bought Birkenstock sandals for just over 20 euros, Hoka sneakers for under 40 euros, North Face jackets for 20 euros, Guess bags, Adidas and Nike sneakers… The list goes on and on with a nice number. . List of videos on networks.

The brand also gained visibility through media figures such as Isabel Pantoja’s daughter, who submitted its own advertisement. transport He shares Hacoo on his TikTok channel, which has more than 152,000 followers, but no recognizable branding appears, at least in the latest pieces. But if Hacoo stands out for something beyond the strangeness of its offering or the resonance it creates, celebritiesThis is because he manages to be successful. Much of its value is based on word of mouth.

Is it a reliable application? Numerous videos posted on the networks help answer this question, where buyers often do not complain about shipping. It is neither about the delivery of the goods to their homes nor the time it takes. The app has thousands of reviews and ratings on the Play Store. While not all of them are positive or positive, their average score is notable: 4.2 points.

similarlyWeb also shows that it has managed to occupy a respectable place in the ranking of shopping applications in Spain, both on Google Play and the App Store. It’s still below Amazon, AliExpress, Shein, Vinted, Temu or Zalando, but ranks 15th on the former; In the second one, it rises to the 1st place.

But… Is it legal? Hacoo’s website is simple and contains little information, but it devotes a large section to talking about intellectual property, stressing that the app is “committed to the protection of intellectual property” and therefore “complies with laws and other rights-related regulations.” ” relating to.

“The Hacoo team actively monitors and seriously investigates any complaints,” the company insists, before sending out an email where any violations can be reported. This is not surprising, because the production and sale of imitations is not allowed without the owner’s permission.

Looking at TikTok to clarify this foundation, it appears that much of Hacoo’s popularity stems from: transport Ads that show users clothing, shoes or bags of clearly recognizable models and brands, such as Adidas, Birkenstock, Guess, Miu Miu, Nike, etc., sometimes with reference to their prices being well below the price set by the manufacturer.

Pictures | TikTok

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