Information of questionable accuracy is somehow present spread with great speed and it manages to grab the attention of the masses, right?

Interestingly, studies have shown that misinformation spreads as if it were actually a viral disease spreads in the same way as viruses revealed.

Yes, the speed and method of spreading misinformation is the same as the transmission dynamics of a pathogen!

To understand the spread of misinformation, scientists “SIR model” They use a model called .

Simply put: “Susceptible-infected-recovered” This model, which stands for (Susceptible-Infectious-Recovered), represents people who are exposed to misinformation, become ‘infected’ with this information and then become immune.

The research conducted in the context of this model addresses false information in social media environments information spreads from individual to individual like a virusIt is based on the principle that some are infected, some are immune and some unknowingly spread this information to others.

Studies comparing the spread of misinformation and viruses also support this hypothesis.

Disinformation spread via social media in particular is based on the basic principle called R0. reproduction number above 1 It is noted that.

Simply put, this means misinformation spreading on social media platforms. at an epidemic rate It means it has the potential to spread.

Some popular people on social media platforms “super spreader” It is also added that he has a role that can be referred to as:

Since phenomenal personalities have the power to reach hundreds of millions of people simultaneously, it ensures that false information reaches the masses in a short time and It is stated that the chain of spread is gaining strength.

What can be done against the spread of disinformation such as this virus? Researchers are also answering this question.

Just as in the fight against the virus, scientists are also engaged in the fight against disinformation. vaccine-like methods They try to improve.

This concept they’re working on psychological inoculation or it is called “prebunking”.

With this method we want to inform people in advance about how false information may appear in the future teach them to ask questions is intended.

So when people are exposed to misinformation, without being influenced by it The goal is to enable them to make more accurate assessments.

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