The whole world is in a state of flux with its animate or inanimate elements. On a larger scale, we can observe this change in the universe itself. From this point of view, we can see the inevitability of change. Change can be achieved on an individual basis as well as socially. This is what we come for “critical mass” There is a threshold that we call. Every change has a critical mass and it is possible to change social thoughts and actions with it.

Today you will gain a better understanding of the critical mass that marketers are also targeting. “The Centenary Monkey Phenomenon”We will talk about. Derived from an experiment that started in 1952 and lasted more than 30 years to help us understand critical mass, this phenomenon also shows us how to overcome social prejudice. Let’s learn the story of the experiment on the Japanese island of Koshima in the Pacific Ocean.

The Story of the Centenary Monkey Phenomenon

Ken Keyes Jr. Told from a real experiment written by Centenary Monkey Phenomenonis performed on Macaca Fuscata monkeys on the Japanese island of Koshima. The experiment, which lasted more than 30 years, examined the monkeys’ habits.

Monkeys, the animal species most similar to humans in eating and behavior, are often used in social experiments for this reason. According to Ken Keyes Jr.’s book Centenary Monkey Experiment in 1952 It starts with leaving sweet potatoes in the sand for the monkeys to feed. Monkeys, who love the taste of potatoes, do not like that this food they encounter is covered with sand. Since they like potatoes very much, monkeys, which even begin to eat in a sandy way, continue to eat potatoes in this way for a while.

Just one more day An 18-month-old monkey named Imo places potatoes covered with sand in a puddle, washes them and eats them that way.† His own mother finds out what Imo is doing. The first phase is about this washing tactic that Imo and his relatives learned: It spreads to other monkeys within 6 years. Some monkeys continue to eat sand potatoes against this innovation. In general, these apes, who are not yet adults and have no children, do not want to learn anything from the smaller monkeys, both in terms of age and social status.

When the time marked the fall of 1958, the monkeys in Koshima 99 out of 100 start the meal by washing the potatoes. (The numbers 99 and 100 have been taken as hypotheses here. They have been included to make the experiment more understandable.) After the hundredth monkey starts eating the potato by washing it, extremely surprising things begin to happen. In the evening when the hundredth monkey washes the potatoes and starts eating, all the other monkeys on the island wash the potatoes and start eating them. At this point, the hundredth monkey that washes and eats the potato forms the critical mass and the threshold is crossed.

This is not the most surprising point of the experiment. After the monkeys on Koshima Island started washing and eating the potatoes, they had nothing to do with this island and the monkeys on it. Monkeys on other islands start washing and eating the potatoes at the same time. This experiment, dubbed the “Hundredth Monkey Phenomenon,” is repeated under different conditions by Dr. JBRhine of Duke University, with similar results each time.

Does the Centenary Monkey Phenomenon Really Exist?

When we do some research on the Centenary Monkey phenomenon We see that such an experiment is indeed done, but not exactly as in the story. The experiment we see in the story seems legendary based on the fact.

Looking at this stage, we see that there are places where the story and the experiment report match, but there are situations where all the monkeys wash the potato at once and the monkeys on other islands suddenly start this action. they become the mythical parts of the story.

What does the Centenary Monkey phenomenon tell us?

This phenomenon, which is a hypothetical phenomenon, when “consciousness” reaches critical mass, shows that this new consciousness can be transferred from mind to mind. Even if 1 million people believe that idea, full consciousness may not be achieved, but when 1 million + 1 critical mass is reached, a morphogenetic field can be achieved.

So what do you think of the Centenary Monkey phenomenon? Don’t forget to share your thoughts and comments with us.