Many drugs from different brands have different colors. For example, Majezik (blue), Dolorex (red) and Arveles (white) have different colors, but analgesic function medicines that are similar in appearance.

So why all this? in white not? Then come on, let’s get into the details and tell the truth without wondering any more.

The first reason for this is that drug manufacturers prefer “that way” as a marketing tactic.

It doesn’t really matter if Nurofen is yellow or Dolorex red. The color of a drug, I throw blue does not make the drug more effective or better.

The purpose of the companies is just this; Let’s say the person has a disease and is prescribed a drug. For example, this drug happened to be yellow. If the medicine is good for that person’s illness, when the person gets sick again, because the yellow color can connote him, because of this connotation The drug of choice may be the same. For this reason, drug manufacturers can produce pills in different colors because they want people to adopt their brand.

For example, one study says that pills with dark-colored capsules are perceived as more effective than some people. In other words, drug brands engage in perception management because they want people to connect emotionally with these colors. What are that company’s products? consumption encourages.

For example, the reason why Viagra is known as the blue pill is because the brand that produces it has a blue color. because he gave himself arises. Likewise, when we look at flu remedies, we can think of Abdi İbrahim’s reddish orange Cold Away. In short, a company can determine a color for branding and always use this color in its production processes. For example, customers may want to place in their memory. For example, you know what the pill is by the color of the drug and who made it.

Another reason: the placebo effect

The placebo effect is when a drug or treatment actually has no effect. a psychological or physical condition It means thinking it will cause. In one study, people are told that red, yellow and orange are stimulating, while blue and green are calming.

The study participants have an expectation about the pills based on what they are told before taking the drugs. Then, when they actually use the drugs, they experience the same things they heard about the pills. The placebo effect is actually similar to the research example we mentioned in the previous title. Because the meanings people assign to the colors of the drugs are different from that drug. expected effect It can lead them to think they have it.

The colors of the pills can be different so that they are easy to distinguish.

A patient who is taking different medicines can tell by the color of his/her color which medicine he/she is using for what. It’s kind of like coloring, the person “I’m taking this drug because I have back pain” etc. It makes them encode such thoughts in their mind. Not just for patients ease of sale also for pharmacists This creates a situation. In order to sell drugs that have the same effect but are different, they need to know not only the ingredients of those drugs, but also distinguish whether they are capsules or powders, yellow or red.

Now you can say: How are pharmacists going to distinguish medicines with the same color? And it’s in the medicine Active ingredients they should differentiate by reading and have more detailed information about the pills.

Sometimes it can just be pharmaceutical (caused by the chemical aspects of the pills).

If the color of the drug is white, it is the other one the composition of the active ingredients, indicates that the white color is revealed. In other words, the color in which the chemicals of the drug come together (we can also call the concentration) can sometimes be black, red or blue.

Sometimes dyes and opacifiers are added to the capsule to ensure that the chemical components in the pill are stable and not impervious to light. This is to prevent the capsules from spoiling. Let’s say you have a tablet in your hand, its color pigment is purple, it is used to protect the chemicals in the drug from light. curtain duty can see.

In short, your pills produced in different colors, It can be caused by pharmaceutical reasons such as do not mix and do not spoil. Apart from this, as we discussed above, the reason can be for purposes such as perception management and marketing.

Editor’s Note: This article mentions that the pills are produced in different colors. for scientific reasons we called. It is wrong for people to use drugs according to their thoughts. Try not to use this type of health product unless your doctor prescribes it. Read this article and an explanation of the cause of a problem. There is no drug recommendation in the article.

• sources: Single Care, Capsule Cn
• Image Sources: Time, Single Care, Women’s Health, Men’s Health, Single Care 2, Everyday Health