The “Halo effect”, also called “Halo effect”, is about a person. our general impressionis a kind of cognitive bias that also affects how we think about their characters. Our thought of someone as “She is beautiful” allows us to perceive other characteristics of that person as “beautiful”.

in our daily life without noticingLet’s take a closer look at how the “Halo Effect,” which constantly affects us, manipulates our judgments.

One of the best examples of the ‘Halo effect’, celebrities and politicians our impressions of it.

For example, seeing celebrities as “successful, beautiful, attractive” ‘smart, funny, kind’ We tend to think of it as At the same time, we might think that a likeable politician is good at economics.

We characterize “beautiful” people as “good” in most areas.

Physical appearance is one of the important components of the ‘Halo effect’. The people included in the “beautiful” attribute, with other positive features qualify more often.

This effect does not only affect our perception of people based on beauty. At the same time, ‘smart, charming or funny’ we can subconsciously encode people as prettier or prettier in our minds.

Psychologist Edward Thorndike conducted an interesting experiment with the US military in the 1920s.

The purpose of the experiment is to evaluate one quality to evaluate other properties. What effect will it have had to determine.

He asked the commanders in the army to evaluate the different qualities of their soldiers. These qualities ‘intelligence, appearance, reliability, leadership’ It included features like

The ‘Halo effect’ was real!

Looking at the outcome of the experiment, negative evaluation of a particular attribute other possibilities also led to a negative review.

“The correlations were very high,” Thorndike noted. For example, the average correlation of physics with intelligence is 31, that of people with leadership. with good physical appearance correlation was 39.

After Thorndike, several studies have been conducted on this subject.

A few studies different from Thorndike’s show that when we judge people as ‘good looking/beautiful’, positive personality traits which we tend to believe they have

However, not all studies produced the same results. For example, in some studies, “good looking” people ‘arrogant, manipulative, dishonest’ features like.

Another experiment was conducted, the results of which would surprise even the participants.

In 1977, a study conducted by Richard E. Nisbett and Timothy DeCamp Wilson at the University of Michigan was used to prove the ‘Halo Effect’ hypothesis. another experiment finished.

In this study, in which students were used as subjects, there were 118 participants, 62 men and 56 women. One of them, featured in a video assessments of psychology teachers requested.

The same teacher was hard on one group and kind on the other. Which group do you think the teacher gave a higher score?

Participants were randomly assigned to two groups, and both groups were English speaker with a heavy accent One of the two interviews given by a Belgian male teacher was watched.

Lecturer; he was respectful, flexible and enthusiastic towards the other group, while displaying a cold, rigid and suspicious attitude towards one of the groups. After watching the videos attitude, accent and appearance of the teacher They were asked to score on an 8-point scale.

The students didn’t even know why they rated it that way!

Even the subjects were shocked by the results after the study results were announced. That’s one of the groups high score They had no idea why.

It was clear that those who saw the teacher in a more “cold, stern, repulsive” role included the teacher’s accent. to other qualities they scored low.

It has been proven time and time again that the ‘Halo effect’ really exists against our will.

When the subjects were asked about it, it was determined that they acted absolutely objectively and whether they acted sympathetically or not. that they don’t even know they said.

The ‘halo effect’ the reason why it is so interesting, The reason is that people can understand this situation but don’t realize when it happens. Thus, this effect, which Thorndike suggested 50 years ago, was proven again.