With the advent tik tak Target had to rush to offer short videos for their platforms, which led to coilswhich is becoming increasingly important in Instagram. During the company’s call to post earnings for the first quarter of 2022, it was revealed that about 20% of the time people spend on the photo app is on the reelswhile video content accounts for 50% of all the time people spend on facebook.

Even though short video content is already an important part of people’s feed, it still presents some challenges for the platform and monetization is one of them. According to him Mark Zuckerbergone problem with this content type is that it doesn’t monetize as much as Storiesbut this feature is just getting started and monetization will improve even further in the future.

what coils this is the answer from Target for success tik tak It’s no secret, and according to the company’s CEO, its platforms will continue to follow major market trends. Zuckerberg indicates that facebook has been running for 18 years and has gone through a lot of changes in the media, and nowadays short videos are indeed the fastest growing type of publication, but not the only one.

Credits: Suvik Banerjee on Unsplash

According to the billionaire, in addition to these videos, artificial intelligence recommendations are also gaining popularity. he claims that channels will no longer work based on social circles users to be recommended by the AI.

“Being able to accurately recommend content from across the universe that you don’t directly follow opens up a lot of interesting and helpful videos and posts that you may have missed.”
Mark Zuckerberg said

This statement Zuckerberg also based on tik tak, one of the main factors of whose popularity is its algorithm. CEO Target He speaks the company is working on its own AI which will be “a discovery mechanism that will show the user the most interesting content people are sharing on our systems.”

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Source: TechCrunch