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The American internet and technology company Google has presented the Genesis program to several (American) news organizations such as the New York Times, the Washington Post and the
The American internet and technology company Google has presented the Genesis program to several (American) news organizations such as the New York Times, the Washington Post and the Wall Street Journal. Google positions the tool as a “helper” for journalists.
Rest assured, this article was not written using the AI tool that has been given the working name of Genesis. For the time being we are still doing everything ourselves, from research to writing the text. But if Google matters, that way of working could change drastically in the future. And what is true for journalism is also true for copywriters in business and maybe even more so for students.
According to Google, Genesis uses AI technology to create news, writes the New York Times. The application can pull information, including details of recent events, and compose news articles from there, according to sources, who have to remain anonymous. According to one of the sources present, Google claims that Genesis can become a sort of personal assistant for journalists (or other news article writers).
According to Google, the tool is a responsible technology that can help publishers avoid the pitfalls of generative AI. To put it bluntly, Generative AI is the technology that can create text, images, and sound based on simple commands. Just think of ChatGPT or Bard, but also DALL-E and other applications. “We are in the early stages of exploring ideas with (smaller) publishers to provide AI-powered tools to support journalists in their work,” said Jenn Crider, Google spokeswoman.
According to Google, the tools are not intended to replace the essential role of journalists in creating articles. “Genesis and other tools may provide options for creating headlines or other writing styles,” says Crider. It is not surprising that this statement was met with criticism, not least from the journalists themselves. Is your job really in jeopardy? Or is a “human touch” necessary when writing?
The New York Times asked journalism professor Jeff Jarvis for an answer. “If this technology can provide reliable factual information, then journalists should use the tool,” he says. “On the other hand, misuse of topics that require nuance or cultural understanding can seriously damage the credibility of the news organization.”
As in fields like education, AI tools are already widely used by journalists. Because yes, writing about business outcomes can be helpful, to name a few. Larger media such as the Associated Press also admit to working with AI. This does not have to be a problem as long as the resources are used properly. This is also the stance of many educational institutions trying to accommodate the new technology through a regulatory framework.
Source: IT Daily
As an experienced journalist and author, Mary has been reporting on the latest news and trends for over 5 years. With a passion for uncovering the stories behind the headlines, Mary has earned a reputation as a trusted voice in the world of journalism. Her writing style is insightful, engaging and thought-provoking, as she takes a deep dive into the most pressing issues of our time.
