last November Alexa celebrated her first five years in Spain (and nine since his birth in the US). During this time, the brand accompanied users in various aspects of their lives and helped them maintain their homes. more organized, connected and fun, resulting in over 18 billion customer interactions with Amazon’s voice service in our country. In the last year alone, more than 7,000 million interactions took place in Spain, which is almost 40% more than last year.

“Users trust Alexa to make their daily lives easier: interactions in Spain have grown by almost 40% over the past year. And it’s not just about the timers and the music, although they undoubtedly love those and they’re getting bigger every year. For example, Alexa orders related to Digital Home are up nearly 50% year over year; routines 27%”, stated Andrés Pazos, Sr. Business Development Manager of Alexa in Spain. “We are proud of how Alexa He became another member of the family in many households.”

Alexa, the Spanish soundtrack DJ

When the first users in Spain started interacting with Alexa in 2018, they discovered in her a great ally who can enjoy moments relaxation and disconnection, music is the first way for many to enter the universe of Amazon’s voice service. In the last year alone, 427 million hours of music have been played through this device, equivalent to a total of one billion hours of music played in Spain over the last five years.

OF ‘Baby Shark’ to ‘Despacito’, ‘Red Heels’ and experiencing ‘Happy Birthday’, there are many of the most requested songs of recent years. In 2023, it’s the success of Shakira’s session with Bizarrap, ‘Shakira: Bzrp Music Sessions, Vol. 53’, which is at the top of the list. The one from Barranquilla also stands out on stage with her song with Karol G, ‘TQG’, as well as Rosalía and her hit ‘Despechá’. In addition, users ask Alexa some music-themed questions, such as “Alexa, how did Spain do in Eurovision?” or now also: “Alexa who was eliminated in Operación Triunfo?”

Five years with a good taste in my mouth

The kitchen is one of the corners of the house where Alexa helps a lot: many turn to her to help them in the cooking process. More than 155,000 recipes are available in Spain through Alexa, allowing the culinary creativity of its users to soar. Before you start cooking, it’s important to be prepared.

With a simple: “Alexa, add grapes to shopping list”, you can quickly make a list of what you need. You can then easily view this list in the Alexa app while grocery shopping. Alexa users in Spain have created 60 million shopping lists in the last year alone. In addition to being able to finish the dishes on time and also have control over the time at a different time of the day, 230 million timers have been programmed through this device in the last 12 months.

The company says Alexa’s purpose remains intact these years: to make everyday life easier and more fun. Thanks to its features, a large number of local users trust Amazon’s voice service to better manage their daily lives. From waking up in the morning or receiving a notification to setting an alarm with Alexa (272 million in the last 12 months); to go through 31 million times when users in Spain asked for the news of the day through Alexa or information about the weather: 183 million queries in the last year.

Although apart from being a practical problem on a daily basis, users in Spain also resort to it to quench their thirst for knowledge because “Alexa, what is Jordi Hurtado’s favorite series?” or “Alexa, how many hearts do octopuses have?” some of the most frequently asked questions about Amazon’s voice service in 2023. Recently, Alexa received a new feature from the hands Bershka and can help us solve the eternal doubts about how to dress by simply saying, for example, “Alexa, what should I wear to the Christmas party?”

From a smart speaker to a digital home controller

The digital home has become a clear protagonist in the brand’s journey in Spain. Homes are now much smarter since the arrival of the first Echo device with us. Today, there are more than 400 million Alexa-connected devices worldwide, and the voice service is used to control them hundreds of millions of times a week.

In Spain alone, approximately one and a half billion interactions related to the digital home took place in the last 12 months. In addition, 340 million requests were made to turn lights, plugs or thermostats on or off, and 749 million routines were programmed in just one year.