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Why Do Companies Spend Millions on TV Ads That No One Watches? (The Reason Isn’t Innocent at All!)

  • August 6, 2024
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How many times have you heard intrusive commercials while watching television? seriously seriously did you watch? You probably went to the kitchen during the commercial break to freshen

Why Do Companies Spend Millions on TV Ads That No One Watches? (The Reason Isn’t Innocent at All!)

How many times have you heard intrusive commercials while watching television? seriously seriously did you watch? You probably went to the kitchen during the commercial break to freshen up your tea or played with your phone.

Aren’t these ads that people don’t pay much attention to a waste of time? If so, why do companies still use these ads? spends serious money what do you think?

Let’s give the answer without further ado. The real power of advertisements lies in the impact they have on our subconscious!

TV commercial

To explain: even if we don’t consciously look at them, the advertisements we are often exposed to are somehow It penetrates our subconscious.

Thanks to repetitive ads brand names, logos and even the music of those brands is etched in our minds.

The fact that items associated with brands are etched in our minds means that these brands will be presented to us when we purchase a product in the future. feel more familiar and reliable. offers.

Furthermore, seeing constant advertising for a product gives the impression that that product is widely used and reliable.

TV commercial

Television advertising is the influence of a brand in society How common and popular is it? show that it is so.

This, in consumer behavior also plays an important role.

Because people prefer products that others also use “If everyone uses it, that’s a good thing.” thought to our subconscious settle.

Besides, television still exists One of the media tools that can reach the largest audience It is a great advantage for companies to be one of them.

For this reason, companies try to promote their products even when they know that no one will pay much attention to them. to increase brand awareness by establishing itself in the consumer’s consciousness They still continue to spend a lot of money on television advertising.

Source: Investopedia, HubSpot

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