Half a year has passed since WWDC 2024 and as we expected, Apple Intelligence would be a great bet for those at Cuperino this year. It was an open secret, and not just because of the rumors, leaks, and job offers that Apple has been releasing for nearly two years. The main reason we were clear was that in this regard its main competitors were already far ahead, which seriously damaged the image of innovative technology that always accompanied those with a bit of an apple.

Although its rollout is slower than many would like (especially in the European Union, where we still have to wait until spring 2025), The first Apple Intelligence features have already started debuting in iOS 18.1with many more features on the way (which again will last until the almost approaching year of 2025). And, of course, among the most anticipated news is undoubtedly an in-depth review of Siri, the digital assistant of Apple devices, which in its time was exactly the harbinger of the arrival of artificial intelligence among the general public.

This is indisputable Very interesting is the proposal consisting of the addition of Apple Intelligence functions and servicesand that Apple’s focus on privacy is undeniably attractive. So much so that we echoed a growing rumor mid-summer that said Apple might decide to make its AI platform paid. There was no solid evidence of this, but there was some reason to suspect.

Well, it seems those rumors were unfounded. As we can read in Wired, Tim Cook says charging for Apple Intelligence was never possible. The CEO of the technology company is completely categorical and even goes so far as to compare Apple Intellinge with the multi-touch screen of the first iPhone, an innovation that meant touch user interfaces before and after, another reason out of hundreds why The iPhone has become a reference.

This statement from Tim Cook is phenomenal, it really is, it puts Apple back at the epicenter of innovation. Is this the real reason? Because, a call me a suspect if you wantI can’t help but think that the fact that Samsung and Google don’t charge for AI Galaxy and AI features on the Pixels probably has something to do with it. Yes, it is true that it would not be the first time that Apple charges for something that other manufacturers offer for free, but in this case, restoring the image as an innovative technology seems to be an absolute priority.