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BeReal is doing so well that Instagram has already set its sights on its next feature: a copy of BeReal

  • August 24, 2022
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If a social network is working, we will soon see that social network embody in the form of a new feature on Instagram. We’ve seen this with Vine,

BeReal is doing so well that Instagram has already set its sights on its next feature: a copy of BeReal

If a social network is working, we will soon see that social network embody in the form of a new feature on Instagram. We’ve seen this with Vine, Snapchat, and TikTok, and everything points to the fact that Instagram’s next step is to replicate the core functionality of BeReal, a social network/platform that has been growing and becoming popular for a while.

be realistic. BeReal is a social network that is extremely simple to operate. It only allows you to send one photo per day (combining the front and rear cameras) when you send us a notification. Such notification is sent at a random time. After receiving it, the user has two minutes to publish what they saw and/or did at that moment. No filters, you cannot select photos from camera roll. It loads whatever is happening at the moment. The real one is loaded.

people like it. Yes, and the evidence is there. BeReal is currently second among the most popular free apps on the App Store and 30th on Google Play above Netflix, Duolingo, Booking, Glovo or Uber. The app was launched in 2020, but didn’t really start rising until January 1, 2022. Their MAUs (monthly active users) are up 315%, with a total of 7.67 million downloads, according to the company.

Be real but on Insta. BeReal’s popularity is growing so much that it’s no wonder Instagram took notice. Alessandro PaluzziA well-known social media feature leaker discovered an internal test on Instagram called “IG Candid”, which is almost a copy of BeReal. Later, an IG spokesperson confirmed that it was an internal prototype, but without detailing it. It’s unknown if it will end in the app but it’s a sign of Instagram’s interest.

I came, we didn’t forget you. And Instagram has a long history of copying the functions of other social networks to become a macro social network with all the options available. Do you remember Vine? The six-second video social network was a huge hit in 2013, and Instagram was quick to implement video uploads (in June 2013) and Vine loops in 2015. We all know what the end of Vine is.

Snapchat, always available. But it was undoubtedly the most talked about “inspiration” Snapchat stories. The little ghost app gained a lot of power and in 2016, Instagram didn’t hesitate to copy its format to implement Instagram Stories. It then also copied live events, augmented reality filters, and geo-stickers from Snapchat. Currently, Instagram stories are the cornerstone of the app, doomed to live in the background, well above the photos in the feed.

reels

The reels are on Xataka’s profile on Instagram.

I saw in TikTok reels. We can deduce a pattern from what we’ve seen so far: the running app, the app Instagram is requesting the Workbook for because it didn’t complete the tasks. The latest was Reels, a clone of TikTok that allows users to upload relatively short videos to the platform, similar to TikTok. It’s an algorithmic feed, you can add music and sound, and right now Reels is one of the biggest bets on Instagram.

But it doesn’t always go well. While Instagram usually implements the features quite successfully, it’s not always so successful. This is the case of IGTV, its app for uploading long videos to the platform. The idea was to counter YouTube, but eventually the app as a standalone app disappeared to become part of an additional function within the main app. It’s not easy to crash YouTube.

Goal: Get people to spend time on Instagram. Offering all possible social functions goes beyond the user having options. It’s a retention issue. A large portion of Instagram’s revenue comes from ads. The more time users spend on Instagram, the more ads they will see and the more revenue they will generate for the company.

Now is the time to wait. It will be necessary to see if Instagram will eventually launch IG Candids. If so, it will certainly be interesting to analyze what happens with BeReal when users do not have to use an additional application for the function they already have in the social network where their friends are.

Source: Xataka

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