Yes, Bruce Willis is the first actor to license his “likeness and likeness” for use through deepfake.

Not only is the Hollywood star a huge star of futuristic action films, but he is now setting the precedent for science fiction-worthy innovations that should be part of the real movie industry.

Bruce Willis forever in movies?

Earlier this year, Bruce Willis announced that he would step away from the big screen to take care of himself. He was diagnosed with aphasia, a disorder that causes difficulty communicating properly, affecting the understanding of images and sounds, and various ways of expressing himself. It was a huge shock for fans and the film industry as a whole.

By announcing the licensing of his image for use with deepfake technology, Bruce Willis gets around this in a way and allows himself to be remembered in theaters.

Its image was licensed by Deepcake, a specialized company in this area. And Bruce Willis was thrilled with the deal. “I liked the accuracy with which my character turned out. This is a mini-movie in my usual genre of action comedy. For me, this is a great opportunity to go back in time.“, – said the actor.

In the past year, the actor has already become interested in technology. His image was used in a Russian advertisement using a deepfake. “With the advent of modern technology, even being on another continent, I was able to communicate, work and participate in filming. This is a very new and interesting experience and I thank all our team“.

What is a deepfake?

Deepfake is a technology that uses artificial intelligence to change the faces of people in videos. But this is not just an overlay, in addition to placing the face of the person in question on top of the face of another, the deepfake also synchronizes lip movements, expressions and other details. These changes, if well applied and done by professionals, can be easily misleading.

There are apps and websites like Reface, DeepSwap, and DeepFakes Web, as well as programs like FaceApp and DeepFaceLab that do this at an amateur level.

What to expect from the future of deepfake in cinemas? Will we return to the “acting skills” of departed stars? Will other celebrities succumb to new technologies and license their image too? Leave your opinion on the use of deepfake in cinemas below in the comments.

Disney may start using deepfakes in their films
Studio explores ways to improve technology

Source: Telegraph

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