O Google showed a new series pixel 7 at the event yesterday (07) and already has high hopes for the future of its smartphone range. New published information indicates that the manufacturer produce 8 million new modelsbut with the expectation of doubling production volumes in the next generations.

The Pixel smartphone is sold internationally

Analyst channels, Runar Bjorkhovde, notes that in its sixth generation, the search giant has “significantly invested in some key markets where it has managed to grow significantly.” Ultimately, this gave 130% increase in mobile phone sales in the first half of 2022 compared to the second half of 2021, reaching a total of 6.2 million units.

Now Google expects to sell about 8 million units of models Pixel 7 and 7 Pro together, using this growth to expand into other markets such as the UK and Japan. Through this expansion, the company intends to doubling production of the entry-level smartphone Pixel 7a to four million units in 2023, an action also expected for the series pixel 8which should have a SoC made on a 3nm process Samsung.

Credits: Google Disclosure

As the analyst points out Wayne Lam, gives CCS Insight, the company has reason to celebrate the fact that “the Pixel 6 line is the best-selling Pixel of all time.” He says this shows that the company is increasing its scale and penetration in the US, but that global growth is still quite slow.

The analyst points out that it took six generations for the company’s sales to cross the “tens of millions” mark, but things eventually change. Now the manufacturer is optimistic about the future of the line, planning to enter other markets in the future.

However, Lam notes that this rise in sales could end up causing problems for Googlewhile having the opportunity complicate the relationship of the company with manufacturers using android on their smartphones. while cell phones pixels they were just a way to showcase the research giant’s software business, but entering new markets with increased sales and shipments could end up being seen as a threat to smaller companies.

Google introduces Pixel 7 and Pixel 7 Pro phones; see price and specifications
The models are equipped with the new Google Tensor 2 processor, and US prices start at $599.

Source: PhoneArena, Canalys

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