The Social media They are very importantBecause they help people connect regardless of distance, they are also a source of fun, help find information, can make purchases and more. However, each region has its own preferences and In the case of Mexico the leader is WhatsApp.

According to the data Statistical Published in January 2022; WhatsAppFrom Meta, Mexico is the most visited social network (94.3%). This means that people have a greater advantage over chat, voice calls and video calls.

In second place is Facebook (93.4%), while on the third, 80.5% is Facebook Messenger. According to BrandmeThe average consumer in Mexico was using it until 2021 Approximately 29.6 hours per month within the appPreference is given to news and entertainment publications.

In fourth place is Instagram (79.1%), in fifth place TikTok (70.4%). In the case of a short video platform, Internet users spend an average of 17.2 hours, and most are teenagers.

The following social networks occupy the following positions of advantage among Mexicans:

– Twitter, 56%

-Pinterest, 46%

-Telegram, 39.9%

-Snapchat, 29.8%

-LinkedIn, 21.6%

– Disagreement, 15.7%

-iMessage, 15.2%

-Reddit, 12.2%

– Tumblr, 8.4%

Statistical, Notes that in 2019, approximately 77 million people in Mexico were users of social networks. This number is likely to exceed 95 million in 2025. By the beginning of 2021, the percentage of the Mexican population with access to social networks had reached 77 percent.

The same statistical measurement platform indicates that Daily consumption of digital content has skyrocketed since the launch of COVID-19 in Mexico. Facebook users have increased the number of minutes spent on the platform among social network users, spending about 35 minutes more per day compared to the period before the outbreak. Similarly, Facebook Messenger app user traffic increased during the most serious period of the pandemic.

On the other hand, data SuitsPresented Overview of social media usageMexico has 102.5 million social media users in the country, in addition, their number is growing by an average of 2.5% each year.

Most of them spend about 3 hours and 20 minutes a day on various social media profiles. The majority of users are women (54.4%) While men are less (47.6%), except from January 2020 to January 2021, the number of users increased from 89.0 million to 100 million.

Measurements Suits Match those StatisticalNotes that among the Mexicans are the three most frequently used networks, in descending order: WhatsApp, Facebook and Facebook Messenger.

The main reasons for using social networks are:

– Keep in touch with friends and family (62.8%)

– Read the news (47.1%)

– Discover Content (45.0%)

– Free time (44.7%)

– Find and buy products (34.5%)

– View Cases or Buy (32.4%)

In this way it can be said that WhatsApp is a platform that most Mexicans have downloaded And for that almost everyone uses it Keep in touch with your loved ones.

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