Social networking continues to grow in importance in the digital world. It is so Number of customers Social media It currently accounts for more than 58% of the world’s total population. The data comes from Digital 2022, the latest report from We Are Social and Hootsuite.

There are currently 4.62 billion network users worldwide, Which represents an increase of more than 10% (424 million new users) in one year since last year. With the increase in profiles, the time spent in this environment also increased.

People say they spend more time on social media every day than last year: an average of 2 hours and 27 minutes. Facebook Remains the most used social platform in the worldDespite this, Youtube The gap closes quickly, Increase its audience twice as fast as the Meta site.

Google’s video platform has 2.56 billion active users, which is 88% of the latest total published by the social network created under the leadership of Mark Zuckerberg. The third most commonly used service WhatsApp, Followed Instagram, Whose audience has grown by more than 6% in the last 90 days alone (85 million users).

Tick ​​Toki, One of the areas that became most relevant during the pandemic is also not far behind: during the same period, it grew by 7.3% (60 million users).

“At a time when social distance regulations and non-essential business closures are affecting businesses everywhere, social marketing is often one of the only ways brands are open and connected to consumers,” said Hootsuite CMO Maggie Lower in a report.

Another point to note is the availability of Internet users: In January 2022, approximately 62.5% of the world’s population was connectedWhich represents a 4% jump compared to the previous year.

Contrary to popular belief, more and more people are willing to pay for digital content. In this regard, more than 7 out of 10 internet users of working age (71.5%) say that they pay for any kind of content every month. World Wide Web users will spend nearly $ 300 billion on digital content in 2021. More than half of those costs were on video games.

This is consistent with the other aspects mentioned in the report: Games grew rapidly last year. The daily time of using the game console was increased to 1 hour and 12 minutes. Meanwhile, more than 10 to 8 internet users between the ages of 16 and 64 say they play video games on any device around the world.

At the same time, E-commerce continues to grow, partly due to the recent rapid growth of social commerce. Nearly 6 (58.4%) of 10 working-age Internet users now buy items online, every week.

Another point to note is that you have a number of people Cryptocurrencies It has grown by more than a third (37.8%) since last year. This means that more than 1 in 10 Internet users of working age now have some form of digital currency. This reveals how the crypto world niche is becoming more common among network users.

“We are seeing rapid changes in culture, in the economy and in society in general. “The huge change in behavior over the last 12 months is now permanent and will accelerate even faster,” said Nathan MacDonald, co-founder and CEO of We Are Social.

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