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Warner Bros. Discovery to stop airing CNN+ news less than a month after launch

Less than a month after US launch Warner Bros. Opening will close the news streaming service CNN+. The end of the platform is already dated: April 30, and will be accompanied by the departure of Andrew Morse, an executive who helped develop the broadcaster’s streaming strategy.

CNN+ debuted at the end of March and received an investment of about 300 million US dollars (approximately 1.4 billion reais). And this will not stop there – additional cash injections were planned for the project. The reason for the closure, according to company management, was strategic.

“We have made the decision to end CNN+ operations and focus our investments on core news gathering operations and building CNN Digital. This decision was of poor quality,” he commented. Chris light, the station’s new CEO, in a statement. “We appreciate all the work, ambition and creativity that has gone into building the platform, an organization with incredible talent and exciting programs.”

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“As we become Warner Bros. Discovery, CNN will grow stronger as part of the company’s streaming strategy, which views news as an important part of a broader and more compelling offering alongside sports, entertainment and non-fiction products.”

J. B. Perett, President of Global Streaming at Warner Bros. Discovery reinforced the strategy Licht also outlined in the statement. The entire CNN brand and its content will become part of a more comprehensive streaming offering, he said.

purchase WarnerMedia by Discovery has been shut down in recent weeks, enough to challenge conglomerates like Disney/A fox. It’s also part of a new competitive streaming wave being stepped up by major media companies around the world.

CNN+’s debut came before the closing of the deal, sparking speculation that it was an independent service, but which was duly “shut down” with the cancellation of the news platform.

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Source: UOL, Earth

Source: Mundo Conectado



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