The International Film Festival in Cartagena shared three official posters of the festival in its 62nd edition. The images, according to the publication published on the official page of the festival, are constructed CRAIYON Artificial Intelligence. This has led some artists in Cartagena to feel bitterly that they are being replaced.

According to the publication, the images were created after a dialogue between FICCI and CRAIYON’s artificial intelligence, where after interacting with the program, the AI ​​generated 9 sentences per minute. From there, the festival claims, “the images on which we created the three official FICCI 62 posters, among many others, emerged.”

The problem is that the term artificial intelligence refers to systems or machines that can be programmed to imitate human intelligence to perform tasks.

According to the festival, the collaboration with artificial intelligence can be considered as part of the exploration of the theme proposed for the 2023 edition, “within the edition where we will discuss many issues of the sector, together with artificial intelligence. Creating a self-image was part of the exploration of the topic we proposed for the academic agenda and the zero sample for this edition; Cyberfeudalism, Digital Landlords and Electronic Peasantry’.

Thus, it was proved that one of the most old country It also joined the trend of using artificial intelligence programs to generate content, in this case, images to be used as advertising posters.

Regarding the use of artificial intelligence, the festival assured that “creating the posters was a pleasant exercise considering their aesthetic, chromatic and emotional quality, but it is inevitable that this satisfaction is crossed by the fear of the incredible directions of human intelligence. and potentially distorting the evolution of species.”

Although the festival claims that it did not use AI for promotion purposes human replacement Through machines, the poster has sparked controversy among heroic artists who feel they may be left behind by technology.

And it is that many opinions have been created on the official images of FICCI. On the one hand, some argue that machines are replacing human labor, while others express themselves with derision and classify the poster as “terrible and unpleasant”.

about the controversy Philippe Aljour, Artistic director of FICCI in an interview with the newspaper Universal, He commented that “we are a humanist festival and choose a different theme every year, this year’s was cyberfeudalism. In this context, it seemed appropriate to show how artificial intelligence changes some spaces and creates images at high speed. This is something to think about for the artists of this generation.”

“We didn’t make the poster to say we’re going to replace artists, it was a call to action and we’re open on our forum to listen to all concerns.” It is important to clarify that we will hire art experts at other festivals to create future posters,” added the director.

The 62nd edition of the Cartagena International Film Festival will be held March 22 and 27, 2023Where cyber-feudalism, digital landowners and e-farming will be the central theme.

According to the festival, this edition expects young people and creatives from the country, Ibero-America and the world to talk about “films of any format, length, nationality, theme, genre or technique that meet the highest standards. quality, to take narrative risks and offer great content that is relevant and cinematic and humanly relevant.”