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Now that Intel is under pressure from AMD and its often more advanced and interesting processors, the manufacturer wants to take a different route. The ‘i’ disappears from
Now that Intel is under pressure from AMD and its often more advanced and interesting processors, the manufacturer wants to take a different route. The ‘i’ disappears from ‘Core i’ and in some cases is replaced by a much more spectacular ‘ultra’.
A new branding strategy is underway for Intel. This is confirmed by the company itself. The details of this strategy have come from leaks, but it seems pretty clear what the plans are by now. With the launch of its Meteor Lake processors, Intel plans to drop the letter “i” from the decades-old “Intel Core i” branding. ‘Core’ remains, as do the companion characters.
Intel plans to release Meteor Lake for the laptop later this year. The CPUs are built on the Intel 4 production line. Intel would have called it 7nm earlier and is technically comparable to TSMC’s 5nm. Intel 4 takes full advantage of EUV technology, representing a significant leap in Intel’s proprietary processor development. In addition, starting with Meteor Lake, Intel will fully adopt a chiplet design philosophy analogous to AMD. The marketing team uses this opportunity to implement the major changes in brand strategy.
Finally, with the disappearance of the “i”, Intel seems to reset the counter as well. Meteor Lake is the fourteenth generation of Core that would be called chips according to the current naming and branding strategy Intel Core i514003H. A leaked benchmark shows something else: Core Ultra5 1003H. As you can see, the counting of the type number starts at ‘1’ again.
The “Ultra” also stands out. It’s not quite clear yet what place it has in history. Presumably, terms like “Ultra” indicate slightly more powerful chips with a higher TDP.
Functionally, Meteor Lake builds on Alder Lake and Raptor Lake. Intel continues to rely on its own Big.Little configuration, in which powerful P cores with multithreading are combined with less powerful but more efficient E cores without multithreading. For users, Meteor Lake seems to be a further development of Intel’s offering and not a revolution, despite the marketing department’s ambitions.
Source: IT Daily
As an experienced journalist and author, Mary has been reporting on the latest news and trends for over 5 years. With a passion for uncovering the stories behind the headlines, Mary has earned a reputation as a trusted voice in the world of journalism. Her writing style is insightful, engaging and thought-provoking, as she takes a deep dive into the most pressing issues of our time.
