Luxury car maker Jaguar and luxury SUV maker Land Rover launched a while ago. in the transformation process An important milestone has passed. The brand, which was called “Jaguar Land Rover” to this day, is now called “JLROn the other hand, the new logo that will be used on vehicles in the coming years has also been announced. Let’s take a closer look at this remarkable development in the automotive industry.

Jaguar Land Rover launched an $18 billion conversion project in April. The purpose of this transformation is to transform the vehicles of both brands. to electricity conversion could make it fit. In this context; The necessary studies were carried out in the factories for the conversion of electric cars. Of course, building platforms for electric cars has already started. This is it 18 billion dollars part of the transformation was rebranding. This process has now been completed.

The JLR logo looks like this:

According to the information obtained, the new brand is related to the quality of the vehicles. won’t change anything. Even SUVs produced by Land Rover will carry their own logo for a long time. However, this may change when the calendars show the year 2025. Because in 2025 On the one hand we are introduced to the first electric Range Rover and on the other hand with the 3 fully electric Jaguars. Though uncertain; we can see the JLR brand and new logo on these vehicles.

The new era that began with Jaguar on the Land Rover front serves an important medium-term purpose. JLR, When we get to 2030 It wants to become the first fully electric luxury brand. If this happens, the vehicles released by JLR will be available for years to come. that it may fall like a bomb on the agenda we can say. But for now we have to wait a little longer.