The Geneva Motor Show is sinking into the shifting sands of Qatar
- August 30, 2023
- 0
One of the oldest and most prestigious car dealerships in the world is dying. The Geneva Motor Show has not been able to find the strength to breathe
One of the oldest and most prestigious car dealerships in the world is dying. The Geneva Motor Show has not been able to find the strength to breathe new life for years. It got to the point that it borrowed the most sacred this year: its sonorous name! – a kind of peripheral Doha, where until recently sad camels roamed the sand. Portal “AvtoVzglyad” with a certain amount of sadness is forced to report the beginning of the decline of the automotive sector in Europe.
One of the oldest and most prestigious car dealerships in the world is dying. The Geneva Motor Show has not been able to find the strength to breathe new life for years. It got to the point that it borrowed the most sacred this year: its sonorous name! – a kind of peripheral Doha, where until recently sad camels roamed the sand. Portal “AvtoVzglyad” with a certain amount of sadness is forced to report the beginning of the decline of the automotive sector in Europe.
The Geneva International Motor Show was first held in well-fed, serene, eternally neutral Switzerland in 1905. Since then, it has regularly gathered cool business people and casual fans to marvel at the latest in the automotive industry. Together with other car dealers, Geneva has successfully maintained Europe’s glory as a car mecca. But everything that has a beginning must also have an end. No permanent bottom sole, so to speak. And the Geneva party was no exception to the general rule.
In 2020, it was canceled as the timid Swiss went wild in the face of the coronavirus pandemic. Each subsequent year, the organizers tried to resume their descendants’ work, but something constantly hindered them: the uncertainty in the Swiss economy, or geopolitical risks, or some other metaphysical nonsense. Maurice Turrettini, head of the auto show organizer, lamented: “The risks outweighed the opportunities.”
bobby dead?
Frankly, the death of the motor show was natural. The inhabitants of the Old World gradually lost all interest in such events. They were beaten on the skull for so long and so skillfully, suggesting that there was no alternative to the boring ‘green’ way of developing the car industry, that they firmly believed in it, having lost their former passion. Every year Geneva, Paris and Frankfurt inspire more and more melancholy with their endless electric cars and design attempts, which were never destined to go into series. As they say, Bobik is dead.
As a result, the Europeans broke down with the 2023 Geneva Motor Show – and it couldn’t hurt them to miss it. Not everyone cares that from October 5 to 14 it will be held not in the capital of the French-speaking canton of the same name on the shores of a luxurious lake, but among the sand dunes of Qatar, washed by the waves of the Persian Gulf. Sic transit gloria mundi, gentlemen. And somehow one can no longer believe the tense and cheerful assurances of the organizers that next year the exhibition will certainly return to its original place on the usual spring days.
In addition to the lack of attention from the general European public, many manufacturers in the world have also lost interest in pretentious parties. They prefer to organize presentations of new cars on their own – when and where it suits them, in the complete absence of annoying competitors, and save considerable money along the way by refusing to participate in major exhibitions.
On shaky sand
In frantic efforts to find ways to revive the once bustling car dealerships, organizers turned their sights to the land of the sheikhs, oil and gas. They probably hope to stun the inexperienced and wealthy inhabitants of the desert and then spit them out. The exhibition will take place in five pavilions with a total area of 2900 square meters. m. The Ministry of Tourism of Qatar expects to attract 200,000 visitors. Dum spiro spero.
The most famous world brands come to the showroom. However, they will have to moderate their snobbery. BMW, Mercedes-Benz, Audi and other Western companies will coexist here with Chery, Exeed, Omoda and even Vinfast.
For some reason, it seems to me that nothing good will come of this venture. The Arabs buy their Cruisers anyway – without any exhibition attempts and dance with tambourines.
Photo of the organizers.
Photo of the organizers.
One of the oldest and most prestigious car dealerships in the world is dying. The Geneva Motor Show has not been able to find the strength to breathe new life for years. It got to the point that it borrowed the most sacred this year: its sonorous name! – a kind of peripheral Doha, where until recently sad camels roamed the sand. Portal “AvtoVzglyad” with a certain amount of sadness is forced to report the beginning of the decline of the automotive sector in Europe.
The Geneva International Motor Show was first held in well-fed, serene, eternally neutral Switzerland in 1905. Since then, it has regularly gathered cool business people and casual fans to marvel at the latest in the automotive industry. Together with other car dealers, Geneva has successfully maintained Europe’s glory as a car mecca. But everything that has a beginning must also have an end. No permanent bottom sole, so to speak. And the Geneva party was no exception to the general rule.
In 2020, it was canceled as the timid Swiss went wild in the face of the coronavirus pandemic. Each subsequent year, the organizers tried to resume their descendants’ work, but something constantly hindered them: the uncertainty in the Swiss economy, or geopolitical risks, or some other metaphysical nonsense. Maurice Turrettini, head of the auto show organizer, lamented: “The risks outweighed the opportunities.”
bobby dead?
Frankly, the death of the motor show was natural. The inhabitants of the Old World gradually lost all interest in such events. They had been beaten on the skull for so long and so skillfully, suggesting that there was no alternative to the boring “green” way of developing the car industry, that they firmly believed in it, having lost their former passion. Every year, Geneva, Paris and Frankfurt inspire more and more melancholy with their endless electric cars and design attempts, which were never destined to go into series. As they say, Bobik is dead.
As a result, the Europeans broke down with the 2023 Geneva Motor Show – and it couldn’t hurt them to miss it. Not everyone cares that from October 5 to 14 it will be held not in the capital of the French-speaking canton of the same name on the shores of a luxurious lake, but among the sand dunes of Qatar, washed by the waves of the Persian Gulf. Sic transit gloria mundi, gentlemen. And somehow one can no longer believe the tense and cheerful assurances of the organizers that next year the exhibition will certainly return to its original place on the usual spring days.
In addition to the lack of attention from the general European public, many manufacturers in the world have also lost interest in pretentious parties. They prefer to organize presentations of new cars on their own – when and where it suits them, in the complete absence of annoying competitors, and save considerable money along the way by refusing to participate in major exhibitions.
On shaky sand
In frantic efforts to find ways to revive the once bustling car dealerships, organizers turned their sights to the land of sheikhs, oil and gas. They probably hope to stun the inexperienced and wealthy inhabitants of the desert and then spit them out. The exhibition will take place in five pavilions with a total area of 2900 square meters. m. The Ministry of Tourism of Qatar expects to attract 200,000 visitors. Dum spiro spero.
The most famous world brands come to the showroom. However, they will have to moderate their snobbery. BMW, Mercedes-Benz, Audi and other Western companies will coexist here with Chery, Exeed, Omoda and even Vinfast.
For some reason, it seems to me that nothing good will come of this venture. The Arabs buy their Cruisers anyway – without any exhibition attempts and dance with tambourines.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
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