The Genesis GV90 prototype was discovered in the United States by collaborators of the SB-Medien publication. It is reported that this top crossover in the brand’s range is likely to be a new generation electric car.

At the same time, the luxury brand Hyundai Motor Group decided to surprise the public with the positioning of its future flagship. Koreans don’t call the GV90 ‘luxury’, but ‘luxury’, emphasizing that they are creating a new market segment. Hyundai’s marketers include Land Rover Range Rover, Bentley Bentayga and Rolls-Royce Cullinan as such “high-end” vehicles. It is believed that the GV90 will match and compete with them.

Acting in the spirit of self-proclaimed “high-end”, the Koreans have already announced that a few months after the market debut of the GV90, they will release an additional limited special edition of the model in quantities not exceeding a few hundred. units. “Mow” like a Rolls-Royce – that’s the full program!

The technical filling of the Genesis GV90 is known to use the latest Hyundai platform – eM. The introduction of this technological concept into production is planned for 2025. Mass production of the Genesis GV90 is expected to begin in South Korea in February 2026, and the world premiere of the model will take place before the end of 2025.

The Genesis GV90 prototype was discovered in the United States by collaborators of the SB-Medien publication. It is reported that this top crossover in the brand’s range is likely to be a new generation electric car.

At the same time, the luxury brand Hyundai Motor Group decided to surprise the public with the positioning of its future flagship. Koreans don’t call the GV90 ‘luxury’, but ‘luxury’, emphasizing that they are creating a new market segment. Hyundai’s marketers include Land Rover Range Rover, Bentley Bentayga and Rolls-Royce Cullinan as such “high-end” vehicles. It is believed that the GV90 will match and compete with them.

Acting in the spirit of self-proclaimed “high-end”, the Koreans have already announced that a few months after the market debut of the GV90, they will release an additional limited special edition of the model in quantities not exceeding a few hundred. units. “Mow” like a Rolls-Royce – that’s the full program!

The technical filling of the Genesis GV90 is known to use the latest Hyundai platform – eM. The introduction of this technological concept into production is planned for 2025. Mass production of the Genesis GV90 is expected to begin in South Korea in February 2026, and the world premiere of the model will take place before the end of 2025.