Equally important, the car turned out to be painful, uncomfortable, low-tech and short-lived. What it was in life. By breathing new life into historic names, we don’t expect them to create a forward-thinking Tesla-type electric car for us and agree in advance on a carburetor, pivot suspension and drum brakes all around. Shy voices that under the old name there must certainly be breakthrough technology, progress and consumer delight are not being heard. Instead, only swing with crutches at the chorus about Stalin, the execution of orders and corrective accidents at work.
Reviving the USSR, the NKVD, the OSO, the Pioneers, the Komsomol and the KIM, the kumac paraphernalia and slogans at the main entrance is becoming appropriate again. But at the gates of the factories “Moskvich”, “Zaporozhets” and “Volga” instead of “Proletarians of all countries, unite!” there should be a quote from Ilya Kormiltsev: “Here fatigue is considered the measure of work.”
Although in the current situation no car factory is needed at all. None of the existing. Not to mention the revived. A stalled auto industry and fleeing buyers indicate an important trend: our lot is a rare import of second-hand goods from Japan and the UAE. And the bulk of consumers will have a revived Soviet Union, in which even people with money could not freely buy a car.
Moskvich is not necessary. No need for “Zaporozhets”. Don’t need “Volga”. Pioneers and Komsomol members, OSO and NKVD are not needed. But the intention to revive them sounds more persistent. So the meaning is not in production and not in cars. And not even in saving jobs. There, the Kyrgyzstan made a French car for Russian buyers at the defunct Renault factory in Moscow.
The point is to be proud. Don’t drive a good car, but be proud of the old one’s name.
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