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In 2024, Czech Skoda will start production of its cars in Kazakhstan, where it will assemble Octavia liftbacks, as well as the Karoq, Kodiaq and Kamiq crossovers. Production
It is curious that Skoda left the local market two years ago and saw no prospects for doing business in it. And now, after the collective West imposed anti-Russian sanctions, the brand suddenly wanted to return. Apparently, it was not at all for the development of trade in Kazakhstan in scarce small-scale lots – experts associate this decision with an attempt to circumvent the ban on the sale of cars in our country imposed by Europe. As they say, war is war… and the money is on track.
Judge for yourself: in Kazakhstan Skoda sold about 1,000 cars per year, while in Russia a few years ago the sales volume was almost 90,500 units. This is – for a second – the best indicator for the brand, after the German market. Even in their home country, Skoda’s sold worse than ours. Therefore, the Russian market was rightly considered a priority and key for the brand.
Investments in the project will amount to more than $55,000,000, and production volumes will be at least 40,000 units per year. Isn’t it too much for Kazakhstan, which has shown no love for the models of the Czech brand?
The answer is obvious: cars will be actively exported, mainly to the EAEU countries. As you know, there is no taboo on the supply of cars to Russia via our neighboring countries. Products produced by local companies are actually considered customs union goods, and according to the EAEU trade rules, local Skoda products can easily be sold on the Russian market. Moreover, according to the documents, the manufacturer will most likely not be Skoda, but Allur. This means that Europeans have no obstacles to sell Czech cars in our country.
Moreover, the EU sanctions package does not ban the supply of cars costing less than 50,000 euros to car manufacturers. In other words, mass segment models easily bypass the veto. It is not without reason that “Skoda” in Kazakhstan is launching a meeting of “state employees” and mid-price cars.
Another thing is that the Skoda trademark is somehow sanctioned, but even here there is a completely accessible way out: sell the products to a certain distributor who, on a completely legal basis, can sell Allur car products in the Russian Federation. In addition, there is no longer an official representative office of Skoda in Russia and permission from the copyright holder is not required to import such products.
It seems that Volkswagen Group Rus, which returned to us under the AGR banner, removed models of the Czech brand from its product case for a reason, so as not to disrupt the “movement” along the cunning beaten path.
It is curious that Skoda left the local market two years ago and saw no prospects for doing business in it. And now, after the collective West imposed anti-Russian sanctions, the brand suddenly wanted to return. Apparently, it was not at all for the development of trade in Kazakhstan in scarce small-scale lots – experts associate this decision with an attempt to circumvent the ban on the sale of cars in our country imposed by Europe. As they say, war is war… and the money is on track.
Judge for yourself: in Kazakhstan Skoda sold about 1,000 cars per year, while in Russia a few years ago the sales volume was almost 90,500 units. This is – for a second – the best indicator for the brand, after the German market. Even in their home country, Skoda’s sold worse than ours. Therefore, the Russian market was rightly considered a priority and key for the brand.
Investments in the project will amount to more than $55,000,000, and production volumes will be at least 40,000 units per year. Isn’t it too much for Kazakhstan, which has shown no love for the models of the Czech brand?
The answer is obvious: cars will be actively exported, mainly to the EAEU countries. As you know, there is no taboo on the supply of cars to Russia via our neighboring countries. Products produced by local companies are actually considered customs union goods, and according to the EAEU trade rules, local Skoda products can easily be sold on the Russian market. Moreover, according to the documents, the manufacturer will most likely not be Skoda, but Allur. This means that Europeans have no obstacles to sell Czech cars in our country.
Moreover, the EU sanctions package does not ban the supply of cars costing less than 50,000 euros to car manufacturers. In other words, mass segment models easily bypass the veto. It is not without reason that “Skoda” in Kazakhstan is launching a meeting of “state employees” and mid-price cars.
Another thing is that the Skoda trademark is somehow sanctioned, but even here there is a completely accessible way out: sell the products to a certain distributor who, on a completely legal basis, can sell Allur car products in the Russian Federation. In addition, there is no longer an official representative office of Skoda in Russia and permission from the copyright holder is not required to import such products.
It seems that Volkswagen Group Rus, which returned to us under the AGR banner, removed models of the Czech brand from its product case for a reason, so as not to disrupt the “movement” along the cunning beaten path.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
