And what is characteristic: with the exception of Haval, not a single brand from the mentioned “six” produces its cars here in Russia, but prefers to import them in finished form. The Chinese walk around, sniff around, try things on, but are in no hurry to open production facilities.
The TOP-10 brands are completed by the completely deflated “Koreans” and the only “Japanese” – Kia, Hyundai and Toyota retained a total of 7.7% of the new car market. We can confidently predict that they will fall out of the top ten entirely next year without the slightest chance of return.
Where’s the money, Zin?
The monopoly position of AVTOVAZ and Chinese manufacturers, as well as the colossal undersaturation of the car market, naturally led to an increase in the cost of cars. For example, the weighted average price of passenger cars reached 3.006 million rubles in November. In just 5 years they have doubled in price! It is true that the lack of reciprocal wage growth forced the industry to stagnate; Since September, its development has virtually come to a standstill. This forced manufacturers to meet the buyer halfway, but none of them started talking about lowering prices. They got away with promotions, specials, discounts and other short-term nonsense, which somewhat revived sales.
Let’s note for ourselves that as soon as the price of cars rises, they will not become cheaper. Therefore, it is difficult to predict in 2024 the same rapid growth of the Russian market as in this year – God grant that it actually grows at least a little.