In Turkey in the early 2010s Chevrolet It was possible to regularly see their vehicles on the streets.

Chevrolet Cruze, Aveo, Captiva Models like these appealed to a wide range of users and attracted attention with their affordable prices.

However, in 2013, the Chevrolet brand surprised car enthusiasts by announcing that it would withdraw from the Turkish market with a sudden decision.

What was behind this sudden decision for car companies like Chevrolet Türkiye? market with great potential left?

One of the main reasons for Chevrolet’s withdrawal from Turkey is General Motors’ policy. It was a change of strategy in Europe.

General Motors is a long-time owner from the Opel brand He wanted to concentrate.

Although Opel and Chevrolet are part of the same parent company, brands that compete with each other it had become.

For this reason, General Motors, in order to increase Opel’s market share in Europe, bought Chevrolet in Türkiye, including It was decided to withdraw it from the European market.

Chevrolet could not achieve the desired sales success in Europe and Turkey.

The economic crisis in Europe and the car market in Turkey tough competitionwas one of the reasons for this decision as it negatively affected the brand’s performance.

Because in addition to strong competitors such as Volkswagen, Renault and Fiat, Asian brands such as Hyundai and Toyota are also present in Turkey. It appealed to a large user base.

Chevrolet in Turkey Fails to create a large user base It was also an important factor in attracting the brand.

While other brands have had a strong presence over the years, Chevrolet is a stronger presence. low market share and brand recognition made it difficult to hold its own against the competition.

Given the production costs and logistics costs, it became difficult for Chevrolet to be profitable in the Turkish market. In 2015 he quietly left our country.

Although it left the European market, it continued sales in Soviet countries.

Russia, Ukraine, Kazakhstan, etc. General Motors, which focuses on selling Chevrolet in these countries, is active in the Turkish and European markets with this strategy. Opel focused on strengthening its brand.

The exit strategy in question is of the costs Between $700 million and $1 billion It is said that it is so.

In summary: Chevrolet’s withdrawal from Turkey taken in terms of global activities It seems like a strategic decision.

Our other content that may interest you: