In 1961, the American tire manufacturer Goodyear For the production of colored and illuminated tapes took action.
Thanks to these tires they wanted to prevent possible accidents. But things didn’t go exactly the way they wanted.
It was said that you could choose car tires based on your clothes.

William Larson, a chemist at Goodyear, Can be painted in various colours He created a polyurethane compound called ‘neothane’ that allowed him to produce a battery-powered tire.
Goodyear Development Manager John J. said Goodyear’s translucent tire would fit the car suitable for women’s clothing, He said it could be produced in any color. He even animated the following dialogue:
“Charlie, go outside and change the tires. “Tonight I’ll wear my blue dress.”
Tires had the ability to transmit light.

Translucent material; were painted on a variety of materials such as green, yellow, blue and red, and Light bulbs were placed in it. This would make it easier for the car to be seen in rainy and foggy weather.
When test drives were made, everyone on the road was amazed. After all, we were talking about the sixties…
However, many problems arose.

First, the material was too expensive for production. Something else stood out during the test drives. When other vehicles and pedestrians saw these tires, they became distracted. Instead of preventing accidents, this to more accidents It paved the way.
In addition, tires wear out much more easily than conventional tires. For these reasons, Goodyear illuminated tires are before it hits the market had withdrawn.
Sources: Car Expert, The Drive
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