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Parallel imports “brought” a new Mitsubishi Outlander to Russia, which is cheaper than the old one

Official representations found themselves in an incredible and unpredictable situation in February 2022, from which no way out has yet been found. Will it? While the giants are silent and urgently looking for complex legal and bureaucratic solutions, smaller companies are actively making use of the legal right to parallel imports. The new Mitsubishi crossover fell under it. Details are on the AvtoVzglyad portal.

“If you don’t want to, you shouldn’t, you have a mustache yourself”: this is how the negotiations at the highest diplomatic level in 2022 are presented. So many words were said, so many formidable ultimatums were given, but one argument remained untouched: in Russia there is money and opportunities to earn it. The old rule about the mountain and Mohammed in action: If the market needs a product and the official supplier can’t supply it, others will handle it and make good money from it. The arrival of cars that are not officially represented in Russia on the domestic market is a vivid confirmation of this.

So, in 2021 Three Diamonds officially presented the long-awaited fourth generation of its locomotive in Russia – the Mitsubishi Outlander crossover. A completely new car, a new platform, a new line of engines and a relationship with Nissan. The Japanese brand’s official dealers were expected to receive the first copies of the novelty in 2022, and the car was originally planned to be delivered from Japan in parallel with the current generation. Well, then you all know. Pandemic, NWO, goodbye import, hello brave new world.

The Japanese have not and will not make any decisions, and the Mitsubishi division, which is vital in the Sakhalin-2 gas field, is frankly critical to the Island of the Rising Sun. However, the “car” we are interested in is still there: the factory in Kaluga is standing, even spare parts are not taken from Japan, what kind of cars are there. Well, officially they don’t. After all, the new fourth-generation Mitsubishi Outlander without run-up is already being sold on “the same bulletin board”. New car.

There are many offers, to say the least: they are presented as cars with minimal mileage, and none at all, in different trim levels. The price tag starts at 2,500,000 rubles for a “running” with minor defects and “rests” at 3,900,000 for a new crossover in the maximum configuration of seven seats, with a panoramic roof, red leather inserts in the cabin, a three-liter engine, automatic transmission, massage, keyless entry, 360 cameras and Bose “music”.

The equipment is rich, but something else is interesting: even if official deliveries start now, dealer cars will cost much more. Indeed, for a similar price, legit sellers manage to sell previous generation crossovers!

The general social explosion and the severing of old ties, along with the arrival of the same imports, will lead to the emergence of an unplanned form of competition in the new car market: officials with officials. And since price will always be the main argument, the latter have the greatest chance.

Simply put, to fully return to domestic “negotiation”, official representations will have to do what they don’t like so much: cut prices sharply. Or offer conditions for the purchase and subsequent maintenance, which one had not previously thought of. Alternatives to the above are not yet visible.

  • Photo: Avito Auto
  • Photo: Avito Auto
  • Photo: Avito Auto
  • Photo: Avito Auto
Photo: Avito Auto

“If you don’t want to, you shouldn’t, you have a mustache yourself”: this is how the negotiations at the highest diplomatic level in 2022 are presented. So many words were said, so many formidable ultimatums were given, but one argument remained untouched: in Russia there is money and opportunities to earn it. The old rule about the mountain and Mohammed in action: If the market needs a product and the official supplier can’t supply it, others will handle it and make good money from it. The arrival of cars that are not officially represented in Russia on the domestic market is a vivid confirmation of this.

So, in 2021 Three Diamonds officially presented the long-awaited fourth generation of its locomotive in Russia – the Mitsubishi Outlander crossover. A completely new car, a new platform, a new line of engines and a relationship with Nissan. The Japanese brand’s official dealers were expected to receive the first copies of the novelty in 2022, and the car was originally planned to be delivered from Japan in parallel with the current generation. Well, then you all know. Pandemic, NWO, goodbye import, hello brave new world.

The Japanese have not and will not make any decisions, and the Mitsubishi division, which is vital in the Sakhalin-2 gas field, is frankly critical to the Island of the Rising Sun. However, the “car” we are interested in is still there: the factory in Kaluga is standing, even spare parts are not taken from Japan, what kind of cars are there. Well, officially they don’t. After all, the new fourth-generation Mitsubishi Outlander without run-up is already being sold on “the same bulletin board”. New car.

There are many offers, to say the least: they are presented as cars with minimal mileage, and none at all, in different trim levels. The price tag starts at 2,500,000 rubles for a “running” with minor defects and “rests” at 3,900,000 for a new crossover in the maximum configuration of seven seats, with a panoramic roof, red leather inserts in the cabin, a three-liter engine, automatic transmission, massage, keyless entry, 360 cameras and Bose “music”.

The equipment is rich, but something else is interesting: even if official deliveries start now, dealer cars will cost much more. Indeed, for a similar price, legit sellers manage to sell previous generation crossovers!

The general social explosion and the severing of old ties, along with the arrival of the same imports, will lead to the emergence of an unplanned form of competition in the new car market: officials with officials. And since price will always be the main argument, the latter have the greatest chance.

Simply put, to fully return to domestic “negotiation”, official representations will have to do what they don’t like so much: cut prices sharply. Or offer conditions for the purchase and subsequent maintenance, which one had not previously thought of. Alternatives to the above are not yet visible.

Source: Avto Vzglyad

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