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Buying a new car in Russia is becoming increasingly difficult. Stocks of “decent” foreign cars are melting before our eyes, and although demand for Chinese cars is beginning
So, we repeat, there were no new cars on the Russian market. So, according to Vladislav Ivanov, the head of the group for working with key customers of the Avito Auto resource, the number of advertisements for the sale of new cars on Avito Auto in 2022 will remain “stable compared to last year.” But firstly, the number of offers of imported cars as part of the so-called parallel import is actively growing. At the same time, such machines can be considered new:
– The number of advertisements for the sale of almost new cars from abroad (with a mileage of less than 100 km) reached 16,000. Since June, this segment has been growing steadily at an average of 2,000 advertisements per month, with a particularly notable increase in the number of such advertisements for the Cadillac, Honda, Land Rover, Porsche and Lexus brands,” said Mr. Ivanov.
Another trend noticed by experts: a 25% increase in used car sales. At the same time, there were 3-4% more low-mileage cars (up to 25,000 and 50,000 kilometers). In other words, despite all the difficulties of the moment, today it is possible to find a car worthy in all respects on the market.
In addition, if we talk about used cars, they are now increasingly traded not only by outbids, but also by dealers. At the same time, the latter customers began to give a warranty on such vehicles more often. Which, as Anna Kasyan, marketing director of the RRT autoholding, points out, is very important for buyers today and allows official sellers to compete more successfully with private dealers and with the same overbids. Also interesting here is the fact that, according to a joint survey of Avtoteka source and Rosgosstrakh, more than half of buyers are even ready to buy a warranty if the dealer offers such a service.
Admittedly, outbids have their own trump card in the battle for a customer. Experts from Avito Auto claim that resellers are more open to negotiation and know the nuances of the car’s condition better than car dealers. But which is better – a dealer warranty on a used car or a hefty discount when you close a deal – that’s up to you.
So, we repeat, there were no new cars on the Russian market. So, according to Vladislav Ivanov, the head of the group for working with key customers of the Avito Auto resource, the number of advertisements for the sale of new cars on Avito Auto in 2022 will remain “stable compared to last year.” But firstly, the number of offers of imported cars as part of the so-called parallel import is actively growing. At the same time, such machines can be considered new:
– The number of advertisements for the sale of almost new cars from abroad (with a mileage of less than 100 km) reached 16,000. Since June, this segment has been growing steadily at an average of 2,000 advertisements per month, with a particularly notable increase in the number of such advertisements for the Cadillac, Honda, Land Rover, Porsche and Lexus brands,” said Mr. Ivanov.
Another trend noticed by experts: a 25% increase in used car sales. At the same time, there were 3-4% more low-mileage cars (up to 25,000 and 50,000 kilometers). In other words, despite all the difficulties of the moment, today it is possible to find a car worthy in all respects on the market.
In addition, if we talk about used cars, they are now increasingly traded not only by outbids, but also by dealers. At the same time, the latter customers began to give a warranty on such vehicles more often. Which, as noted by Anna Kasyan, marketing director of the RRT car holding company, is very important for buyers today and allows official sellers to compete more successfully with private dealers and with the same overbids. Also interesting here is the fact that, according to a joint survey of Avtoteka source and Rosgosstrakh, more than half of buyers are even ready to buy a warranty if the dealer offers such a service.
Admittedly, outbids have their own trump card in the battle for a customer. Experts from Avito Auto claim that resellers are more open to negotiation and know the nuances of the car’s condition better than car dealers. But which is better – a dealer warranty on a used car or a big discount when closing a deal – that’s up to you.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
