Why even the luxury car market collapsed in Russia
- December 20, 2022
- 0
The general decline of the Russian car market also affected the luxury car sales results. The recently booming luxury car industry is under threat. In November of this
The general decline of the Russian car market also affected the luxury car sales results. The recently booming luxury car industry is under threat. In November of this year, wealthy Russians became owners of ‘only’ six Bentleys, six Rolls-Royces, five Lamborghinis, four Maserati, three Aurus and only one Ferrari. There were some strange purchases. The AvtoVzglyad portal solved the reasons for the drop in demand.
As a rule, at the beginning of a crisis, the car market in the luxury category is growing. One of the reasons for this phenomenon is the desire of buyers to exchange abstract banknotes for a completely material purchase of a dream. But if the crisis continues, demand in the super-expensive car category drops rapidly. This is confirmed by the current sales statistics. In November this year, wealthy Russians bought 25 new luxury cars, 55% less than in November last year. And the total result of 11 months of 2022: 340 units sold.
It is curious that it was not the cessation of official deliveries of such cars to Russia that affected the situation, since parallel imports canceled the prohibitive sanctions. Most likely, the rush demand of 2021 has saturated and calmed the car market in this category. Then, we remember, Bentley and Rolls-Royce alone handed over 630 cars to customers. Admittedly, it is not without curiosities.
According to one of the Russian billionaires in an interview with the Financial Times, he was going to buy a Mercedes car, but for some reason he could not do it, and then decided to buy two Maybachs. To use the second for spare parts in case of repair of the first. But even such an extravagant act did not improve the situation in the market, notes the Avtostat agency.
As a rule, at the beginning of a crisis, the car market in the luxury category is growing. One of the reasons for this phenomenon is the desire of buyers to exchange abstract banknotes for a completely material purchase of a dream. But if the crisis continues, demand in the super-expensive car category drops rapidly. This is confirmed by the current sales statistics. In November this year, wealthy Russians bought 25 new luxury cars, 55% less than in November last year. And the total result of 11 months of 2022: 340 units sold.
It is curious that it was not the cessation of official deliveries of such cars to Russia that affected the situation, since parallel imports canceled the prohibitive sanctions. Most likely, the rush demand of 2021 has saturated and calmed the car market in this category. Then, we remember, Bentley and Rolls-Royce alone handed over 630 cars to customers. Admittedly, it is not without curiosities.
According to one of the Russian billionaires in an interview with the Financial Times, he was going to buy a Mercedes car, but for some reason he could not do it, and then decided to buy two Maybachs. To use the second for spare parts in case of repair of the first. But even such an extravagant act did not improve the situation in the market, notes the Avtostat agency.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
