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Great Wall Motors is preparing to crush the Russian car market

  • February 3, 2023
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The predictions of the AvtoVzglyad portal about the explosive growth of the export expansion of Chinese car manufacturers to Russia are starting to come true. This time our

Great Wall Motors is preparing to crush the Russian car market
The predictions of the AvtoVzglyad portal about the explosive growth of the export expansion of Chinese car manufacturers to Russia are starting to come true. This time our attention was drawn to such a monster of the automotive industry as Great Wall Motors with its ambitious 2023 production schedule.

Great Wall Motors (GWM), one of China’s largest manufacturers of SUVs and pickup trucks, announced on February 2 that it plans to increase sales of its products by 50.9% to 1.6 million units by 2023. Recall that in 2022, in the context of the strictest Chinese coronavirus lockdowns and the global shortage of automotive electronics chips, GWM managed to produce a total of 1.06 million tons/day of its brands – Haval, WEY, ORA, TANK and Great Wall pickup. At the same time, 173,180 were sold outside China – 21.28% more than a year earlier.

In fact, the publication of such ambitious plans also marks the official start of the offensive on the Russian car market. Last year we sold just over 33,000 group vehicles. Not much. However, then this Chinese manufacturer could not operate at full capacity – for the global reasons indicated above. Well, plans for a 50% increase in production and sales of finished products should “come” in Russia at least proportionally.

It should be remembered that this year not only Great Wall Motors, but in general all Chinese car brands are planning to brighten up and try to make up for lost profits and market shares in a few “coronavirus” years. It is clear that they will all rush to sell their cars in the huge domestic market in the first place.

The capacity in 2022 was 11.77 million units, which is 22.8% more than a year earlier! But even if China’s domestic market continues to grow at the same rate (that is, by at least 20% in 2023), the Great Wall will not increase sales by 50% – the competitors are too strong. In other words, outside of China, the company will need to sell at least 200,000 to 250,000 additional crossovers and SUVs.

In this light, Russia seems more than a promising market for GWM. Because, unlike all other Chinese car brands, it already has its own well-functioning Russian plant – in the Tula region. In addition to assembling finished cars, bodies are stamped, welded and painted here. By the end of 2022, the plan was to complete the construction of a production line for engine production. But it seems that the Chinese coronavirus lockdowns and the Russian NWO have completely frozen this matter.

However, now that the “party and government” at headquarters have drawn up ambitious plans, chances are that Great Wall Motors’ Russian plant is “shuddering” and running at full capacity. At least that’s what I’m really hoping for. After all, the estimated capacity is about 150,000 cars per year. That is now clearly lacking in the Russian car market.

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Great Wall Motors (GWM), one of China’s largest manufacturers of SUVs and pickup trucks, announced on February 2 that it plans to increase sales of its products by 50.9% to 1.6 million units by 2023. Recall that in 2022, in the context of the strictest Chinese coronavirus lockdowns and the global shortage of automotive electronics chips, GWM managed to produce a total of 1.06 million tons/day of its brands – Haval, WEY, ORA, TANK and Great Wall pickup. At the same time, 173,180 were sold outside China – 21.28% more than a year earlier.

In fact, the publication of such ambitious plans also marks the official start of the offensive on the Russian car market. Last year we sold just over 33,000 group vehicles. Not much. However, then this Chinese manufacturer could not operate at full capacity – for the global reasons indicated above. Well, plans for a 50% increase in production and sales of finished products should “come” in Russia at least proportionally.

It should be remembered that this year not only Great Wall Motors, but in general all Chinese car brands are planning to brighten up and try to make up for lost profits and market shares in a few “coronavirus” years. It is clear that they will all rush to sell their cars in the huge domestic market in the first place.

The capacity in 2022 was 11.77 million units, which is 22.8% more than a year earlier! But even if China’s domestic market continues to grow at the same rate (that is, by at least 20% in 2023), the Great Wall will not increase sales by 50% – the competitors are too strong. In other words, outside of China, the company will need to sell at least 200,000 to 250,000 additional crossovers and SUVs.

In this light, Russia seems more than a promising market for GWM. Because, unlike all other Chinese car brands, it already has its own well-functioning Russian plant – in the Tula region. In addition to assembling finished cars, bodies are stamped, welded and painted here. By the end of 2022, the plan was to complete the construction of a production line for engine production. But it seems that the Chinese coronavirus lockdowns and the Russian NWO have completely frozen this matter.

However, now that the “party and government” at headquarters have laid out ambitious plans, there is a good chance that Great Wall Motors’ Russian plant will “shudder” and operate at full capacity. At least that’s what I’m really hoping for. After all, the estimated capacity is about 150,000 cars per year. That is now clearly lacking in the Russian car market.

Source: Avto Vzglyad

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