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Professional car dealers predict that by 2023 one and a half times as many Russians will opt for a used car. Many participants of the ForAuto-2023 specialized conference
The Russian market is switching to a new way of operating: “heavy luxury” goes under “parallel import”, the middle class that survives gets new “Chinese” at its disposal, but the lower price segment goes to LADA and the ubiquitous “subordinate”. Two hundred thousand tons of cargo transported through Vladivostok is proof of this.How many came from Europe on their own and on car transporters – no one counted.
Dealers, who have lived with a monstrous shortage of goods for sale for years, understand this trend. And they just understand, but form: the Russian domestic market is already divided between those who will have to deal with the new “Chinese”, who will bring the required amount of parallel imports, and, in fact, companies operating the second-hand car sector. For example, “Rolf” does not hide: that he sees his main source of profit precisely in transactions with used “cars”. The service will develop and change, for which very serious multi-level work is already being carried out.
At this point, many DC’s locations have become settling tanks for substandard conditions, where for years cars have been unloaded that they couldn’t sell on their own. This happened due to the high liquidity of trading transactions, as well as the well-known scheme, when the appraiser was a “gold pen”, and he, in turn, “did not notice” some, say, shortcomings of the machine being inspected.
There are many such vehicles piled up, but for a company, these are frozen assets that lose value every day of downtime. In addition, experienced customers have already learned that it is pointless to look at cars at dealerships, since not everyone is lucky enough to find a pin in a pile of rusty garbage. In addition, electronic information retrieval systems suggest that proud statements in the style of “not beaten, not pretty, my grandmother went to the next street for bread” are soon becoming a reality. And customers switched searches in other directions.
When dealers finally set up work in their “fields”, the buying process will be simplified and more profitable for all participants in the transaction – both the seller and the buyer. But for the customer, additional attraction elements should be introduced in addition to the ability to see many cars in one place.
For example, a guarantee of hardware and legal cleanliness, as well as a real chance of high-quality and honest diagnostics, as well as an inspection of the car on a lift with its own proven master. Will the once all-powerful car salesmen be up to the task?
The Russian market is switching to a new way of operating: “heavy luxury” goes under “parallel import”, the middle class that survives gets new “Chinese” at its disposal, but the lower price segment goes to LADA and the ubiquitous “subordinate”. Two hundred thousand tons of cargo transported through Vladivostok is proof of this.How many came from Europe on their own and on car transporters – no one counted.
Dealers, who have lived with a monstrous shortage of goods for sale for years, understand this trend. And they just understand, but form: the Russian domestic market is already divided between those who will have to deal with the new “Chinese”, who will bring the required amount of parallel imports, and, in fact, companies that will develop the second-hand car sector. For example, “Rolf” does not hide: that he sees his main source of profit precisely in transactions with used “cars”. The service will develop and change, for which very serious multi-level work is already being carried out.
At this point, many DC’s locations have become settling tanks for substandard conditions, where for years cars have been unloaded that they couldn’t sell on their own. This happened due to the high liquidity of trading transactions, as well as the well-known scheme, when the appraiser was a “gold pen”, and he, in turn, “did not notice” some, say, shortcomings of the machine being inspected.
There are many such vehicles piled up, but for an enterprise, these are frozen assets that lose value every day of downtime. In addition, experienced customers have already learned that it is pointless to look at cars at dealerships, since not everyone is lucky enough to find a pin in a pile of rusty garbage. In addition, electronic information retrieval systems suggest that proud statements in the style of “not beaten, not pretty, my grandmother went to the next street for bread” are soon becoming a reality. And customers switched searches in other directions.
When dealers finally set up work in their “fields”, the buying process will be simplified and more profitable for all participants in the transaction – both the seller and the buyer. But for the customer, additional attraction elements should be introduced in addition to the ability to see many cars in one place.
For example, a guarantee of hardware and legal cleanliness, as well as a real chance of high-quality and honest diagnostics, as well as an inspection of the car on a lift with its own proven master. Will the once all-powerful car salesmen be up to the task?
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
