In today’s video we will talk about BURN-IN and comment on one matter written by Tom Parsons of the What Hi*Fi website. In this article, he interviewed LG executives to talk about the new LG OLED G3, which was launched earlier in the year in the US (we even have a video on the channel about this model).

But in the middle of the interview, LG Display CEO Sumin Chan, who is the screen division of LG, started talking about BURN-IN! , or afterimage, commonly known as Burn-in than QD-OLED screens manufactured by Samsung Display. In support of this statement, the chief executive cited an accelerated durability test on the Rtings website, a site that now tests TVs more thoroughly.

In this test, 100 TVs turned on show CNN content, which has a bar at the bottom and the channel’s logo, for an average of 18 hours a day, 7 days a week, for 2 years. And in the first two months of testing, the Samsung S95B and Sony A95K models began to show an afterimage. That is, with 1080 hours of content display.

But how does each company — LG and Samsung — deal with burn-in in their current products? Are the tests true? What can we expect this year in terms of new OLED displays?

Keeping in mind that it is important to understand here that LG Display does not manufacture TVs, only TV screens. The TV manufacturer is LG Electronics, and LG Display may even be a competitor as it sells screens to competitors LG Electronics.

That is, these are two completely different and separate business units within the same company. Samsung, for example, has been making many components for Apple for a long time, including the Bionic chip, and still makes most of the screens in the iPhone.

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Source: What HiFi, RThings

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