Some content creators have gone so far as to even have YouTube channels that they use just for mukbang. So what you do at least once a day, Make a video because people will be interested It is actually a logical content.

But how come these mukbang videos are watched by millions of people? What could it be that the sound of someone eating attracts people? Once you know their reasons, you can empathize a little more.

What exactly is this mukbang?

Mukbang, which started to become popular in Korea, has actually been around for more than a decade, but has become increasingly popular in the past two to three years. The meaning of the word comes from the combination of two Korean words: mugneun (food) and bongsong (broadcast).

In live broadcasts or videos A person called “mukbangci” sits and eats. Some may also include the cooking phase of the meal. Those participating in the broadcast or watching the video sit and watch someone eat.

In fact, they don’t just sit and eat.

If you’ve ever come across mukbang content before, this is probably one of the things that caught your attention eating large amounts of food has happened. A little Korean girl eats a pot of noodles in one sitting.

Some may also incorporate rhythmic sounds, which we call ASMR, into the content. Sometimes it can be things like telling stories or having conversations. Also Recipe and preparation steps When added, these all make the video much more watchable.

So, what motivation could get these videos up to 100 million views?

There is even a psychological effect behind why mukbang is so popular to watch and listen to. According to a study conducted at Nottingham Trent University in England, the reason why people enjoy watching and listening to someone eating is escape from real life It reaches to .

Moreover, according to the research, people; While watching these videos, endorphins are released through exposure to static, visual and auditory stimuli. In other words, the brain likes the incoming stimuli and secrete the happiness hormone and oxytocin, also called the love hormone starting. It’s a bit like ASMR.

Watching the pleasure that others experience gives them pleasure too.

The people we call Mukbang people usually eat “um, oooo” Sounds of satisfaction and pleasure, like takes it out. The audience also experiences pleasure when triggered by these sounds, again like ASMR.

However, the increase in pleasure while watching these videos can, after a while, diminish the effect of the pleasure while actually eating. feel restrained It can lead to eating disorders.

It even helps relieve loneliness.

Since the beginning of humanity, eating together and sharing meals she has a habit. Imagine drawings of the first people living in caves and eating together by the fire. Even though today’s world is more individualized, eating is still a social activity that is more fun when you do it with someone.

Whatever happens “Where are those old holiday breakfasts?” Let’s recap before we return to the site. In short, people feel as if they are watching someone eat. feels less lonely and they enjoy it more if they also eat during the broadcast. They can resort to such a method in order not to feel alone in the individualized world.

It’s a joke, but it can even suppress the feeling of hunger.

You may think that watching someone eat greedily will also make you hungry, but some studies show the opposite. Mukbang viewers have less cravings for food after seeing someone eat. “Indirect food” We can say it is happening.

However, some people also have a larger appetite and overeat. against diseases such as obesity can achieve. Mukbang videos are currently banned in China, but not because they care about health. The reason is ‘food waste’. If a YouTuber makes a mukbang video, he will be fined more than 15 thousand dollars.

So, do you think it’s fun or disgusting to watch someone eat? Here you go to the comments.

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