What is the video about?

In his 55-minute speech, Jobs predicts: PC sales will one day surpass automobile salesAt the time, Jony Ive said it sounded “ridiculous”.

The video was added to the Steve Jobs archive, and Ive himself wrote an introduction to it.

Steve rarely attended design conferences. It was 1983, before the Mac was released. It was still relatively early days for Apple. His depth of understanding of the dramatic changes that would come with the advent of the mainstream computer takes my breath away. Of course, he was not only a prophet, he also defined products that would change our culture and our lives forever.
– Ive writes.

Jony Ive, now Apple’s former chief designer, adds that in his speech Jobs not only predicted that computer sales would surpass car sales by 1986, but that they would also increase over the next decade. People will spend more time on the computer than in the car.

He also asked the designers in the audience on the runway for help: Start thinking about the design of these products, because “whether they’re well-designed or poorly designed, they’re still going to be produced.”

“The revolution that Steve described more than 40 years ago was, of course, in part because of his deep commitment to civic responsibility. He cared about things that went far beyond any functional imperative. It was about beauty, purity, and the profound belief that “we express our love for humanity by doing something useful, inspiring, and beautiful,” Ive writes.

The beginning of the computer age

This conference on the subject of the future was held in Aspen. Apple was just starting out at the time, and Steve Jobs even asked the audience how many of those present had personal computers. The answer was clearly disappointing to him at the time, but he understood that this was only the beginning.

The previous night, Jobs had introduced the Lisa computer, one of the first commercially available computers with a mouse and a graphical user interface. These innovations meant that people no longer had to type commands or press arrow keys to use the computer. Instead, they could use the mouse to click, drag, and move between icons, menus, and graphics, and even draw.