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BMW has long threatened to introduce paid subscriptions to various options, and now the Bavarian infection has crept across the globe. In various markets, customers suddenly discovered that
It is noteworthy that the idea of after-sales transformation of a blank into a product to well-fed Germans came from hungry Russia. When getting rid of Soviet power with perestroika was comforting, the whole country wanted a car. Any. Just to drive.
And then, on a par with imported designers from the DIY box (the Avtokam Ranger project), the Russian idea “Mishka” was born. The customer was offered to assemble the car in parts. Based on enthusiasm and salary. First buy a pair of wheels, then a frame, then two more wheels and a gearbox, after a quarterly bonus buy an engine and gradually move on to the body, handing over bottles for the hood, doors and seats.
In a few years, a set of parts could grow into a state of driving, and after a few more years – to a state of acceptable appearance. The Kirov plant, ZiL and small factories far from the capitals, including the Tula Combine Plant, were offered to play Mishka. But people recoiled from the idea and stubbornly began to change behind the wheel of used, but full-fledged cars, avoiding the intermediate stage of new, but inferior cars. However, BMW was not ashamed and decided to abuse its reputation and trust.
In 2019, the Bavarians tried to extort money from a customer for nothing by charging a fee for using an iPhone via Apple CarPlay, when they cynically wanted $80. But since BMW’s customer base is roughly the same all over the world, the public did not appreciate the extortion and, regardless of the market, shaking gold rings, waving gold chains and grinning with gold teeth, showed an intent to destroy the rotten rubbing the market with the manufacturer confusing the rams. The BMW office shuddered and made CarPlay free for all models.
Three years have passed, the company’s clerks have come to their senses, the fear has passed, and from now on BMW buyers have to pay every month (!) for connectivity options, the list of which is humiliating. Heated steering wheel $11, high beam assist $11, unlimited cruise control $900, heated seats $18 ($180 annual heating subscription, $300 three-year subscription, $415 permanent purchase option). Video recording from car cameras – $ 235. And it seems that the foreign consumer will have to pay – where to go. But what should a Russian do who decides to buy a new Bavarian car?
Alas, but with a high degree of probability, he will not be able to pay for all these options, unless, of course, he has a bank account and a credit card in the location where the model he likes is delivered. Yes, and here there may be problems with further “software updates” in Russia.
In other words, the Russian will most likely be forced to use a “semi-mobile”. Therefore, when ordering a “behu” today in the same Germany as part of parallel import (otherwise there is no way to buy a “German”), it is imperative to contact the supplier (private distiller, car dealer – it doesn’t matter it doesn’t matter) these newly discovered conditions.
But it is better not to take risks, especially since, in addition to the subscription, the issue of warranty service is also on the agenda, and simply the repair of a “parallel” machine.
It is noteworthy that the idea of after-sales transformation of a blank into a product to well-fed Germans came from hungry Russia. When getting rid of Soviet power with perestroika was comforting, the whole country wanted a car. Any. Just to drive.
And then, on a par with imported designers from the DIY box (the Avtokam Ranger project), the Russian idea “Mishka” was born. The customer was offered to assemble the car in parts. Based on enthusiasm and salary. First buy a pair of wheels, then a frame, then two more wheels and a gearbox, after a quarterly bonus buy an engine and gradually move on to the body, handing over bottles for the hood, doors and seats.
In a few years, a set of parts could grow into a state of driving, and after a few more years – to a state of acceptable appearance. The Kirov plant, ZiL and small factories far from the capitals, including the Tula Combine Plant, were offered to play Mishka. But people recoiled from the idea and stubbornly began to change behind the wheel of used, but full-fledged cars, avoiding the intermediate stage of new, but inferior cars. However, BMW was not ashamed and decided to abuse its reputation and trust.
In 2019, the Bavarians tried to extort money from a customer for nothing by charging a fee for using an iPhone via Apple CarPlay, when they cynically wanted $80. But since BMW’s customer base is roughly the same all over the world, the public did not appreciate the extortion and, regardless of the market, shaking gold rings, waving gold chains and grinning with gold teeth, showed an intent to destroy the rotten rubbing the market with the manufacturer confusing the rams. The BMW office shuddered and made CarPlay free for all models.
Three years have passed, the company’s clerks have come to their senses, the fear has passed, and from now on BMW buyers have to pay every month (!) for connectivity options, the list of which is humiliating. Heated steering wheel $11, high beam assist $11, unlimited cruise control $900, heated seats $18 ($180 annual heating subscription, $300 three-year subscription, $415 permanent purchase option). Video recording from car cameras – $ 235. And it seems that the foreign consumer will have to pay – where to go. But what should a Russian do who decides to buy a new Bavarian car?
Alas, but with a high degree of probability, he will not be able to pay for all these options, unless, of course, he has a bank account and a credit card in the location where the model he likes is delivered. Yes, and here there may be problems with further “software updates” in Russia.
In other words, the Russian will most likely be forced to use a “semi-mobile”. Therefore, when ordering a “behu” today in the same Germany as part of parallel import (otherwise there is no way to buy a “German”), it is imperative to contact the supplier (private distiller, car dealer – it doesn’t matter it doesn’t matter) these newly discovered conditions.
But it is better not to take risks, especially since, in addition to the subscription, the issue of warranty service is also on the agenda, and simply the repair of a “parallel” machine.
Source: Avto Vzglyad
Donald Salinas is an experienced automobile journalist and writer for Div Bracket. He brings his readers the latest news and developments from the world of automobiles, offering a unique and knowledgeable perspective on the latest trends and innovations in the automotive industry.
