The ninth edition of the study provided by Ipsos:Most Influential Brands(“The Most Influential Brands”, loosely translated) in Brazil, released last Tuesday morning, April 12, brought the names of the most TOP 10 2022. Large companies are present, some of them are world leaders in their fields of activity, but there are also national participants. Here is the latest podium:

one – Google;
two – Samsung;
3 – YouTube;
4 – Netflix;
5 – American shops;
6 – Amazon;
7 – Facebook and Mastercard;
eight – Natura and Nestlé;
nine – Free market;
ten – Microsoft.

Concepts analyzed for implementation in the list: confidence, presence, Social responsibility, performance during a pandemic, innovation and online interaction. “Brands are not only responsible for selling services or products, but also for forming opinions and establishing patterns and behaviors to be followed”, p. Marcos Calliari, CEO of Ipsos Brazil, in a white paper.

(loans: ipsos.com)

Even though many of the listed names are transnational, we have two national names: nature (became known for social responsibility) and american stores (standard of virtual interaction). Some specific aspects have been highlighted Ana Hasizume, director of brand health tracking at Ipsos in Brazil.

For a professional YouTube “is advancing on the territory of virtual reality, growing in the musical universe and contradictory, as well as in the position in relation to the Russian parliament”, and Samsung, which is “pretty much in line with what matters to make an impact”. already Netflix praised for the opportunity to reinvent itself, as “the brand was born as a DVD-by-mail delivery service. Today, it is the clear leader in the streaming market.”. Relatively Amazonemphasized “its cloud service as it was one of those that doubled its earnings in the last quarter of 2021.”

OUR facebook This Target were equally praised because “in Brazil, it is still the main social network used by brands. This is very strongly reflected in the factors of influence.” already Microsoft“encourages people and organizations to achieve more and strives to make reality, virtual or not, more collaborative,” according to Hasizume. Regardless of the reasons, all participants have the necessary qualities to be a part of this celebration.

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Source: valor.globo.com, tiinside.com.br, telesintese.com.br, ipsos.com